IN A “GREEN” RESTAURANT, WHAT MAKES THE CUSTOM ERS SATISFIED? THE RESTAURANT ATTRIBUTES OF TRIP ADVISOR REVIEWERS

Yayın Aralığı: Yılda 2 Sayı
Başlangıç: 2013
Yayıncı: Kastamonu Üniversitesi

The aim of the study is to examine the restaurant attributes of green restaurants that make customers satisfied and dissatisfied. After the sustainability and green movement in food sector has gained importance, green restaurants have emerged. In this study, the main attributes that created satisfaction in a green restaurant are the food, atmosphere and the location, while food, price and the staff are the dissatisfaction creating attributes. However, none of the themes are related to sustainability. Thus, although sustainability is important in today’s business, customers are not seeking it as a restaurant attribute

Anahtar Kelimeler:

Green restaurant, sustainability, restaurant attributes

PDF

___

Alonso, Abel Duerte; O’Neill, Martin; Liu, Yi. and O’Shea, Michelle (2013). “Factors Driving Customer Restaurant Choice: An Exploratory Study from the Southeastern United States”. Journal of Hospitality Marketing & Management, 22, 547-567
Alpert, Mark. I. (1971), “Identification of Determinant Attributes: A Comparison of Models”, Journal of Marketing Research, 8, 184 – 191
Bhuian, Shahid N. (2000). “Saudi Consumer Preference of Fast Food Outlets: The Influence of Restaurant Attributes”. Journal of Food Products Marketing, 6(1), 3952
Bojanic, David C. and Shea, Linda J. (1997). “Segmentation for a Multiunit Restaurant Operation”. Cornell Hotel and Restaurant Administration Quarterly, 38(4), 56
Gilman, R. (1992). Sustainability, UIA/AIA Call for Sustainable Community Solutions, http://www.context.org/about/definitions/, (Date of Access:20.04.2017)