Mobil uygulamaların işlevsel kalitesi, hedonik kalitesi ve e-güveni: Gelişmekte olan bir pazardan kanıtlar

Çalışma, gelişmekte olan bir pazar olan Türkiye'de mobil uygulamaların e-güveni üzerindeki işlevsel ve hedonik kalitenin rolünü araştırmaktadır. Bir devlet üniversitesinden 214 katılımcıdan oluşan bir öğrenci örneği kullanılarak, sonuçlar Yapısal Eşitlik Modellemesi kullanılarak analiz edilmiştir. Bu çalışma, bir mobil uygulamadaki e-güvenin yanıt verebilirlik ve hedonik kaliteden etkilendiğini bulmuştur. Verimlilik ve e-güven arasında bağlantı bulunamamıştır. Verimlilik ve yanıt verme, hedonik kalite ile ilişkilidir. Çalışma, ilgili literatüre önemli bilgiler katmaktadır. Bu çalışma, e-güven oluşturmada işlevsel ve hedonik kalitenin önemini göstermektedir. Bu çalışma aynı zamanda, hedonik kalitenin mobil uygulamaların kalitesinin bir boyutu olabileceğini iddia ederek, fonksiyonel ve hedonik kalite arasındaki ilişkileri göstermektedir.

Anahtar Kelimeler:

işlevsel kalite, hedonik kalite, e-güven, mobil uygulamalar, gelişmekte olan pazar

Functional quality, hedonic quality, and e-trust of mobile applications: Evidence from an emerging market

The study investigates the role of functional and hedonic quality on the e-trust of mobile applications in an emerging market, namely, Turkey. Using a student sample of 214 respondents from a public university, results were analyzed using Structural Equation Modelling. This study found that e-trust in a mobile application was affected by responsiveness and hedonic quality. No link was found between efficiency and e-trust. Efficiency and responsiveness were correlated with hedonic quality. The study adds important insights to the relevant literature. This study shows the significance of functional and hedonic quality in creating e-trust. This study also shows the relationships between functional and hedonic quality by claiming that hedonic quality could be a dimension of mobile applications’ quality.

Keywords:

functional quality, hedonic quality, e-trust, mobile applications, emerging market,

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