International Review of Management and Marketing

2014 Cilt: 4 Sayı: 4

287 394

İÇİNDEKİLER

Measurement of Consumer Ethnocentrism of Slovak Consumers

Janka Taborecka-Petrovicova, Maria Gibalova

96 135

Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

Abdullah Malik, Bushan D. Sudhakar

99 133

Accounting for Marketing: Marketing Performance Through Financial Results

Levent KOSAN

92 126
  • Başlangıç: 2011
  • Yayıncı: İlhan ÖZTÜRK

62.9b 86.3b

Arşiv

Arşiv