İç Entegrasyonun Lojistik Hız Ve Güvenirlik Üzerindeki Etkisi: Müşteri Entegrasyonun Aracı Rolü

Bu çalışmanın amacı firmalarda birimler arası iç entegrasyonun lojistik hız ve güvenirlik üzerine etkisinde müşteri entegrasyonunun arracı rolünü araştırmaktır. Bu kapsamda Gaziantep’de faaliyet gösteren 161 üretim firmasından anket ile veri toplanmıştır. Araştırma için gerekli analizler, SPSS ve AMOS paket programları ile yapılmıştır. Analiz sonucunda iç entegrasyonun müşterientegrasyonunu ve müşteri entegrasyonun lojistik hız ve güvenirliğini pozitif yönde anlamlı olarak etkilediği bulgusuna ulaşılmıştır. İç entegrasyonun lojistik hız ve güvenirlik üzerindeki etkisi yapısal eşitlik modelinde bulunamazken process macro yöntemi ile bulgulanmıştır. Ayrıca process macro yöntemiyle yapılan aracılık testi neticesinde iç entegrasyonun lojistik hız ve güvenirlik üzerindeki etkisinde müşteri entegrasyonunun aracı rolünün bulunduğu ispatlanmıştır.

Anahtar Kelimeler:

Tedarik Zinciri Entegrasyonu, İç Entegrasyon, Müşteri Entegrasyonu, Lojistik Performansı, Process Macro

The Impact of Internal Integration on Logistics Speed and Reliability: The Mediating Role of Customer Integration

The objective of this research is to investigate the impact of internal integration on speed and reliability in logistics and the mediating role of customer integration. Toward this aim, the study collected data from 161 manufacturing companies operating in Gaziantep by applying the scales through questionnaires. The analysis essential to the research have been conducted using the programs SPSS and AMOS. The results prove internal integration to positively impact customer integration, and customer integration to positively impact logistics speed and reliability. Internal integration’s impact on logistic speed and reliability could not be proven with the structural equation model. However, the process macro results revealed internal integration to positively impact speed and reliability in logistics. Furthermore, the results from the mediation test that was applied using the process macro method have proven customer integration to have an intermediary role in internal integration’s impact on speed and reliability in logistics.

Keywords:

Supply Chain Integration, Customer Integration, Internal Integration, Logistics Performance, Process Macro,

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