UNDERSTANDING EFFECTS OF INNOVATIVE AND COLLABORATIVE APPROACHES ON SUPPLY CHAIN PERFORMANCE

Purpose- Main goal of this paper is to perform an exploratory and empirical research on the interactions of collaboration and innovation elements that are presented in the literature; co-creation, service dominant logic, open innovation, negative entropy and entrepreneurship orientation. Moreover, this study aims to examine the effects of these elements on supply chain performance attributes (reliability, responsiveness, flexibility, costs and asset management). Methodology- In order to understand the effects of innovative and collaborative dynamics on supply chain performance, prominent logistics service providers and firms with officially approved R&D departments were surveyed. Findings- This study provides evidence on strong relationships between supply chain performance and co-creation, SDL, and open innovation. One of the findings that grabs our attention is the remarkable effect of negative entropy on co-creation, SDL and open innovation. Moreover, according to results, negative entropy has the highest individual effect on supply chain performance in comparison with other collaboration and innovation elements.Conclusion- This paper highlights the importance of innovative and collaborative dynamics in supply chain performance measurements. This research also provides evidence to supply chain performance literature by suggesting negative entropy as a powerful instrument of integration and preservation in supply chains.

Keywords:

Supply chain performance, co-creation, open innovation, service-dominant logic entrepreneurship orientation, negative entropy,

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