___

• Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York, NY: Free Press.
• Aaker, D. A. (1995). Strategic market management (4th ed.). New York: Wiley.
• Aaker, D. A. (2004). Leveraging the Corporate Brand. California Management Review, 46(3), 6-18. DOI:10.2307/41166218
• Adams, S. (2008). Masters of design: Logos and identity: Learn from twenty designers who have changed the logo landscape. Beverly, MA: Pockport.
• Alba, J. W., and Hutchinson, J. W. (1987). Dimensions of Consumer Expertise. Journal of Consumer Research, 13(4), 411-454. DOI:10.1086/209080
• Allport, G. W. (1935). Attitudes. In C. Murchison (Ed.), Handbook of social psychology (pp. 798-844). Worcester, MA: Clark University Press
• Assael, H. (1995). Consumer behavior and marketing action (5th ed.). Cincinnati, OH: South-Western.
• Banerjee, S. (2008). Logo Change: Little Image Touch up or Serious Overhaul! Imperatives and Scanning Parameters. Journal of Marketing & Communication, 4(1), 59-70.
• Beatty, S. E., and Kahle, L. R. (1988). Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit. Journal of the Academy of Marketing Science, 16(2), 1-10. DOI:10.1007/bf02723310
• Bettman, J. R., and Sujan, M. (1987). Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers. Journal of Consumer Research, 14(2), 141-154. DOI:10.1086/209102
• Blackwell, R. D., Miniard, P. W., and Engel, J. F. (2006). Consumer behavior. Mason, OH: Thomson/South-Western.
• Bolhuis, W., de Jong, M. D., and van den Bosch, A. L. (2018). Corporate rebranding: effects of corporate visual identity changes on employees and consumers. Journal of marketing communications, 24(1), 3-16.
• Bottomley, P. A., and Doyle, J. R. (2006). The interactive effects of colors and products on perceptions of brand logo appropriateness. Marketing Theory, 6(1), 63-83. DOI:10.1177/1470593106061263
• Breckler, S. J. (1984). Empirical validation of affect, behavior, and cognition as distinct components of attitude. Journal of Personality and Social Psychology, 47(6), 1191-1205. DOI:10.1037/0022-3514.47.6.1191
• Burton, S., Lichtenstein, D. R., Netemeyer, R. G., and Garretson, J. A. (1998). A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates. Journal of the Academy of Marketing Science, 26(4), 293-306. DOI:10.1177/0092070398264003
• Campbell, M., and Keller, K. (2003). Brand Familiarity and Advertising Repetition Effects. Journal of Consumer Research, 30(2), 292-304. DOI:10.1086/376800
• Chadwick, S., and Walters, G. (2009). Sportswear identification, distinctive design and manufacturer logos - issues from the front line. The Marketing Review, 9(1), 63-78. DOI:10.1362/146934709x414332
• Chaudhuri, A. (1999). Does Brand Loyalty Mediate Brand Equity Outcomes? Journal of Marketing Theory and Practice, 7(2), 136-146. DOI:10.1080/10696679.1999.11501835
• Chaudhuri, A., and Holbrook, M. B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93. DOI:10.1509/jmkg.65.2.81.18255
• DeVellis, R. F. (2017). Scale development: Theory and applications. Los Angeles: SAGE.
• Doyle, J. R., and Bottomley, P. A. (2004). Font appropriateness and brand choice. Journal of Business Research, 57(8), 873-880. DOI:10.1016/s0148-2963(02)00487-3
• Fazio, R. H. (1986). How do attitudes guide behavior? In R. M. Sorrentino and E. T. Higgins (Eds.), Handbook of motivation and cognition: Foundations of social behavior (pp. 204-243). New York: Guilford Press.
• Fornell, C., and Wernerfelt, B. (1988). A Model for Customer Complaint Management. Marketing Science, 7(3), 287-298. DOI:10.1287/mksc.7.3.287
• Foroudi, P., Melewar, T., and Gupta, S. (2014). Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67(11), 2269-2281. DOI:10.1016/j.jbusres.2014.06.015
• Frascara, J. (1988). Graphic Design: Fine Art or Social Science? Design Issues, 5(1), 18-29. DOI:10.2307/1511556
• Ghiselli, E. E., Campbell, J. P., and Zedeck, S. (1981). Measurement theory for the behavioral sciences. San Francisco: W.H. Freeman.
• Haig, W. L., and Harper, L. (1997). Logo power: How to create effective company logos. New York, NY: John Wiley and Sons.
• Haley, R. I., and Case, P. B. (1979). Testing Thirteen Attitude Scales for Agreement and Brand Discrimination. Journal of Marketing, 43(4), 20-32. DOI:10.1177/002224297904300403
• Hawkins, D. I., Best, R. J., and Coney, K. A. (1998). Consumer behavior: Building market strategy (7th ed.). Boston, MA: McGraw-Hill.
• Hem, L. E., and Iversen, N. M. (2004). How to Develop a Destination Brand Logo: A Qualitative and Quantitative Approach. Scandinavian Journal of Hospitality and Tourism, 4(2), 83-106. DOI:10.1080/15022250410003852
• Henderson, P. W., Cote, J. A., Leong, S. M., and Schmitt, B. (2003). Building strong brands in Asia: Selecting the visual components of image to maximize brand strength. International Journal of Research in Marketing, 20(4), 297-313. DOI:10.1016/j.ijresmar.2003.03.001
• Hirschman, E. C. (1986). The Effect of Verbal and Pictorial Advertising Stimuli on Aesthetic, Utilitarian and Familiarity Perceptions. Journal of Advertising, 15(2), 27-34. DOI:10.1080/00913367.1986.10673002
• Hollis, N., and Farr, A. (1997). What do you want your brand to be when it grows up: Big and strong. Journal of Advertising research, 36(6), 23-36.
• Hynes, N. (2009). Colour and meaning in corporate logos: An empirical study. Journal of Brand Management, 16(8), 545-555. DOI:10.1057/bm.2008.5
• Kaikati, J. G., and Kaikati, A. M. (2004). Identity crisis: The dos and don’ts of brand rechristening. Marketing Management, 13(1), 45-49.
• Kapferer, J. (2008). The new strategic brand management: Creating and sustaining brand equity long term (4th ed.). London: Kogan Page.
• Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22. DOI:10.1177/002224299305700101
• Keller, K. L. (1998). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Jersey, NJ: Pearson Education.
• Keller, K. L. (1999). Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies. California Management Review, 41(3), 102-124. DOI:10.2307/41165999
• Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th ed.). Boston: Pearson.
• Kent, R. J., and Allen, C. T. (1994). Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity. Journal of Marketing, 58(3), 97-105. DOI:10.1177/002224299405800307
• Kohli, C., and Suri, R. (2002). Creating effective logos: Insights from theory and practice. Business Horizons, 45(3), 58-64. DOI: 10.1016/s0007-6813(02)00203-3
• Lehu, J. (2004). Back to life! Why brands grow old and sometimes die and what managers then do: An exploratory qualitative research put into the French context. Journal of Marketing Communications, 10(2), 133-152. DOI:10.1080/13527260410001693811
• Lindstrom, M. (2005). Brand sense: How to build powerful brands through touch, taste, smell, sight and sound. London: Kogan Page.
• Lutz, R.J., S.B. MacKenzie, and G.E. Belch (1983), Attitude toward the Ad as a Mediator of Advertising Effectiveness: Determinants and Consequences, Advances in Consumer Research, 10, 532-539.
• Melewar, T., and Akel, S. (2005). The role of corporate identity in the higher education sector. Corporate Communications: An International Journal, 10(1), 41-57. DOI: 10.1108/13563280510578196
• Melewar, T., and Saunders, J. (1998). Global corporate visual identity systems. International Marketing Review, 15(4), 291-308. DOI:10.1108/02651339810227560
• Mitchell, A. A., and Olson, J. C. (1981). Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? Journal of Marketing Research, 18(3), 318-332. DOI:10.2307/3150973
• Molenaar, J. (2015). Brand logo modifications: Adhering to traditionalism, or pursuing modernity? (Master's thesis, University of Twente). Retrieved from http://purl.utwente.nl/essays/67370
• Müller, B., Kocher, B., and Crettaz, A. (2013). The effects of visual rejuvenation through brand logos. Journal of Business Research, 66(1), 82-88. DOI: 10.1016/j.jbusres.2011.07.026
• Muzellec, L., and Lambkin, M. (2006). Corporate rebranding: Destroying, transferring or creating brand equity? European Journal of Marketing, 40(7/8), 803-824. DOI:10.1108/03090560610670007
• Muzellec, L., Doogan, M., and Lambkin, M. (2003). Corporate rebranding-an exploratory review. Irish Marketing Review, 16, 31-40.
• Odin, Y., Odin, N., and Valette-Florence, P. (2001). Conceptual and operational aspects of brand loyalty: An empirical investigation. Journal of Business Research, 53(2), 75-84. DOI:10.1016/s0148-2963(99)00076-4
• Oliver, R. L. (2014). Satisfaction: A behavioral perspective on the consumer. London: Routledge.
• Peterson, M., Alshebil, S., and Bishop, M. (2015). Cognitive and emotional processing of brand logo changes. Journal of Product & Brand Management, 24(7), 745-757. DOI:10.1108/jpbm-03-2015-0823
• Pimentel, R. W., and Heckler, S. E. (2003). Changes in logo designs: Chasing the elusive butterfly curve. Persuasive imagery: A consumer response perspective, 105-127.
• Reichheld, F. F., and Teal, T. (2001). The loyalty effect: The hidden force behind growth, profits, and lasting value. Boston, MA: Harvard Business School.
• Reichheld, F., and Sasser, E. (1990). Zero Defections: Quality Comes to Services. Harvard Business Review, 68(5), 105-110.
• Rosenberg, M. J., and Hovland, C. I. (1960). Cognitive, affective, and behavioral components of attitudes. In M. J. Rosenberg, C. I. Hovland, W. J. McGuire, R. P. Abelson, and J. W. Brehm (Eds.), Attitude organization and change: An analysis of consistency among attitude components (pp. 1-14). New Haven, CT: Yale University.
• Rosson, P., and Brooks, M. R. (2004). M&As and Corporate Visual Identity: An Exploratory Study. Corporate Reputation Review, 7(2), 181-194. DOI: 10.1057/palgrave.crr.1540219
• Stone, E. F., and Hollenbeck, J. R. (1989). Clarifying some controversial issues surrounding statistical procedures for detecting moderator variables: Empirical evidence and related matters. Journal of Applied Psychology, 74(1), 3-10. DOI:10.1037/0021-9010.74.1.3
• Van der Lans, R., Cote, J. A., Cole, C. A., Leong, S. M., Smidts, A., Henderson, P. W., . . . Schmitt, B. H. (2009). Cross-National Logo Evaluation Analysis: An Individual-Level Approach. Marketing Science, 28(5), 968-985. DOI:10.1287/mksc.1080.0462
• Van Riel, C.B.M., and van Hasselt, J.J. (2002), Conversion of organizational identity research findings into action, in Soenen, G. and Moingeon, B. (Eds), Corporate and Organizational Identities (pp. 156-174). Routledge, London: Waiguny.
• Walsh, M. F., Winterich, K. P., and Mittal, V. (2010). Do logo redesigns help or hurt your brand? The role of brand commitment. Journal of Product & Brand Management, 19(2), 76-84. DOI: 10.1108/10610421011033421
• Wilkie, W. L. (1986). Consumer Behavior. New York, NY: Johm Wiley & Sons.
• Yoo, B., Donthu, N., and Lee, S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science, 28(2), 195-211. DOI:10.1177/0092070300282002
• Zeithaml, V. A., Berry, L. L., and Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31-46. DOI:10.2307/1251929