Hsin-hung SHEN,
Chih-huang LİN
EVALUATION FOR REBRANDING: THE IMPACT OF LOGO CHANGE ON BRAND ATTITUDE AND BRAND LOYALTY
EVALUATION FOR REBRANDING: THE IMPACT OF LOGO CHANGE ON BRAND ATTITUDE AND BRAND LOYALTY
Journal of Management Marketing and Logistics
2021-Cilt: 8 - Sayı: 1
17-33
Rebranding,
logo change,
logo appropriateness,
logo familiarity,
brand strategy
2921