Aykan CANDEMİR, Erhan ZALLUOGLU, Cihat KARSLİ, Asli DİYADİN

COMPETITION ANALYSIS OF CONSUMER ELECTRONICS RETAILING NETWORKS IN TURKEY

The competition in retail market structure has changed considerably in recent years with the effect of internet and online selling as well as changes in consumer needs & expectations. Although physical retail stores still have important place in the economy, online selling has grown up geometrically. The aim of this research is to identify the main actors and analyze the competition for consumer electronics in Turkey from a network perspective. So network connections are analyzed to see the big picture in competition for both traditional and online retailers. In the study, open source code program “Graphcommons (graphcommons.com)” will be used to prepare the network mapping and analyze five technology superstores and seven online retailers operating in the consumer electronics market in Turkey. The relations for both retail stores and e-commerce companies will be presented.

Keywords:

Competition consumer electronics, network mapping, marketing, networks,

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