Luxury consumption has an increasing trend despite the recent global economic crisis.  Luxury tourism and luxury hospitality are among the leading categories that drive luxury consumption. The definition of luxury as well the luxury tourism destinations is not a constant and may vary from an individual to another.  The destination to be travelled is one of the important criteria determining luxury perceptions. In this study, consumers’ luxury destination perceptions are sought to be determined in order to set a foundation to further develop upon in luxury destination studies that are in scarce supply in Turkey. This study area offers Turkey, which targets to achieve higher levels of tourism revenues in the next decade an important opportunity to realize this goal. The conspicuous luxury destinations and non-conspicuous destinations are determined by a two-stage survey study. The three conspicuous destinations appeared as Bodrum, Antalya and Çeşme as the outcome of the analysis carried out.