Aybike SERTTAŞ, Tugay SARIKAYA, Esmanur ÜNĞAN

6017

Sustainability as a communication policy created by the economic system

Today's world, in which we need the effort to make it livable both in terms of material resources and spiritual satisfaction, has many other borders and layers, despite physical ones. One of these layers is understanding sustainability. In this study, the relationship between sustainability and communication has been examined. Sustainability and communication are broad topics. For this reason, the study has the characteristics of a literature review and a general evaluation. In this study, questions were asked about how these two main topics can be related since it is possible to examine sustainability in the context of communication, education, various fields of media, and even cinema. The question of how sustainability can be evaluated in parallel with brand and communication strategies is the base of the critical view on the subject. The sustainability studies of institutions and organizations, which are the cause of the main complaints about sustainability, have been the points that obscure the issue and lead to various inquiries. As a result, it is emphasized that sustainability has supra-disciplinary importance. According to the results of the study, sustainability is an issue that can be guided by communication processes and strategies and requires both individual efforts of consumers as well as public professionalism and cooperation.
Anahtar Kelimeler:

Economic system

Sustainability as a communication policy created by the economic system

Today's world, in which we need the effort to make it livable both in terms of material resources and spiritual satisfaction, has many other borders and layers, despite physical ones. One of these layers is understanding sustainability. In this study, the relationship between sustainability and communication has been examined. Sustainability and communication are broad topics. For this reason, the study has the characteristics of a literature review and a general evaluation. In this study, questions were asked about how these two main topics can be related since it is possible to examine sustainability in the context of communication, education, various fields of media, and even cinema. The question of how sustainability can be evaluated in parallel with brand and communication strategies is the base of the critical view on the subject. The sustainability studies of institutions and organizations, which are the cause of the main complaints about sustainability, have been the points that obscure the issue and lead to various inquiries. As a result, it is emphasized that sustainability has supra-disciplinary importance. According to the results of the study, sustainability is an issue that can be guided by communication processes and strategies and requires both individual efforts of consumers as well as public professionalism and cooperation.
Keywords:

Sustainability of communication, Cultural ecosystem, Green revolution, Green advertising, Collective intelligence. Economic system,

PDF

___

  • Akbayır, Z. (2019). Corporate Sustainability Communication from a Public Relations Perspective and a Case Study. International Journal of Public Relations and Advertising Studies, 2 (1), 39-71.
  • Aleksejeva, L. (2016). Country's Competitiveness and Sustainability: Higher Education Impact. Journal Of Security & Sustainability Issues, 5 (3).
  • Althusser, L. (1971). On the Reproduction of Capitalism: Ideological State and Ideological State Apparatuses.
  • Aydogan Boschele, F. (2020). Sustainability, Consumption and Media. İnsan ve İnsan, 7 (26), 11-23.
  • Ballestar, MT, Cuerdo-Mir, M., & Freire-Rubio, MT (2020). The Concept of Sustainability on social media: A Social Listening Approach. Sustainability, 12 (5), 2122.
  • Barkemeyer, R., Givry, P., & Figge, F. (2018). Trends and patterns in sustainability-related media coverage: A classification of issue-level attention. Environment and Planning C: Politics and Space , 36 (5), 937-962.
  • Beck, U. (1986). Risk Society (trans. Kazım Özdoğan, Bülent Doğan). Ithaki Publications, Istanbul.
  • Bendor, R. (2018). Interactive media for sustainability. Springer
  • Borlaug, NE (2002). The green revolution revisited and the road ahead. Stockholm: Nobel prize.
  • Calcagni, F., Amorim Maia, AT, Connolly, JJT, & Langemeyer, J. (2019). Digital co-construction of relational values: understanding the role of social media for sustainability: understanding the role of social media for sustainability. Sustainability Science, 14( 5), 1309-1321.
  • Cardadona, J. (2014). From Concept to Movement. Sustainability, A History. Oxford University Press.
  • "Community Radio", (ET 1.10.2021) https://amarceurope.eu/the-community-radio-charter-for-europe/
  • "Communicating Sustainability: How to produce effective public campaigns", UN and Futerra
  • Cortese, A. (1999). Education for Sustainability: The Need for a New Human Perspective.
  • Craig, G. (2019). Media, sustainability and Everyday Life. Palgrave Macmillan UK.
  • Langley, D., and Broek, T. (2010) 'Exploring Social Media as a Driver of Sustainable Behaviour: Case Analysis and Policy Implications '. http://docshare04.docshare.tips/files/7108/71086352.pdf (Accessed on: 22.09.2021)
  • UNEP, 2005 https://www.ramsar.org/sites/default/files/documents/library/unep_futerra_communicating_sustainability_english.pdf (Acsessed on 1.10.2021)
  • de Witt, C. (2011). A media theory and sustainability communication. In Sustainability Communication (pp. 79-88). Springer, Dordrecht.
  • Ertike, S.A. (2014). “The Analysis of The Advertisement 8 March 8 Woman Which Was Broadcasted in Turkey”. International Journal of Communication and Literary Studies, 2148 3930, Vol 2, No 2, 54-73. Felgendreher, S., & Löfgren, Å. (2018). Higher education for sustainability: can education affect moral perceptions?. Environmental Education Research, 24(4), 479-491.
  • Foster, J. (2002). Sustainability, higher education, and the learning society. Environmental Education Research, 8(1), 35-41.
  • Happer, C., Philo, G. (2013). The Role of the Media in the Construction of Public Belief and Social Change. J. Soc. Political Psycho. 1,321–336.
  • Heidegger, M. (1977). The question about technology.
  • Hirons, M., Comberti, C., Dunford, R. (2016). Valuing Cultural Ecosystem Services. Annual Review of Environment and Resources. 41. 10.1146/annual-environ-110615-085831.
  • Gramsci, A. (1997). Prison Notebook. Istanbul, Document Publications.
  • Görland, SO, & Kannengießer, S. (2021). A matter of time? Sustainability and digital media use. Digital Policy, Regulation, and Governance.
  • Huckle, J., & Sterling, SR (Eds.). (1996). Education for sustainability. Earthscan
  • Ilieva, RT, & McPhearson, T. (2018). Social-media data for urban sustainability. Nature Sustainability, 1, 553-565.
  • Ibrahim, I., Ali, K., Al-Suraihi, W., & Al-Suraihi, A. (2021). The Impact Of COVID-19 Pandemic on Sustainability, Employee Retention, and Innovative Performance in The Malaysian Manufacturing Industry. Asian Journal Of Research In Business And Management, 3 (2), 132-139.
  • Jain, S., Aggarwal, P., Sharma, N., & Sharma, P. (2013). Fostering sustainability through education, research and practice: a case study of TERI University. Journal of cleaner production, 61, 20-24.
  • Johnstone, DB, Arora, A., & Experton, W. (1998). The financing and management of higher education: A status report on worldwide reforms. World Bank, Human Development Network, Education.
  • Kayaalp, T. and Toprak, D. Communication Strategies for Sustainability (TC Ministry of Urbanization and Environment, Communication for Sustainability) Sustainable Production and Consumption Publications – VII (ET 1.10.2021)
  • https://rec.org.tr/wp-content /uploads/2017/02/sc3bcrdc3bcrc3bcllability-ic3a7in-iletic59fim.pdf
  • Kotler, P., Armstrong, G. (1996). Principles of Marketing. New Jersey: Prentice Hall.
  • Kuşay, Y. (2019). Sustainability communication. Education Publisher.
  • Latouche, S. (2004). Why less should be so much more: Degrowth economics. Le Monde Diplomatique , 11 .
  • Lodhia, S. (2018). Is the medium the message? Advancing the research agenda on the role of communication media in sustainability reporting. Meditari Accountancy Research.
  • Malthus, TR (1878). An essay on the principle of population: Or, a view of its past and present effects on human happiness, with an inquiry into our prospects respecting the future removal or mitigation of the evils which it occasions. London, Reeves, and Turner.
  • art. S., Azizul Ha., (2019). Communicating Sustainability: Using Community Media to Influence Rural People's Intention to Adopt Sustainable Behaviour
  • Robert College | Sustainability (2021). Access Date: October 26, 2021, https://website.robcol.k12.tr/tr/rc-denhayati/sustainability
  • Roosa, SA (2008). Handbook of sustainable development. "Sustainability" https://www.oxfordlearnersdictionaries.com/definition/english/sustainability?q=sustainability (Accessed on October, 2021.)
  • Tek, Ömer B. (1999). Marketing Principles Global Managerial Approach Turkey Practices. Istanbul: Beta.
  • WCED, SWS (1987). World commission on environment and development. Our common future , 17 (1), 1-91.
  • Williams, KC, Page, RA, & Petrosky, AR (2014). Green Sustainability and New Social Media. Journal of Strategic Innovation & Sustainability, 9.
  • Wolff, L.A. (2020). Sustainability education in risks and crises: Lessons from Covid-19. Sustainability, 12 (12), 5205.
  • Yanitsky, ON (2000). Sustainability and risk: the case of Russia. Innovation: The European Journal of Social Science Research, 13 (3), 265-277.
Journal of Ekonomi-Cover
  • Yayın Aralığı: Yılda 2 Sayı
  • Başlangıç: 2019
  • Yayıncı: Cem IŞIK
Arşiv
Sayıdaki Diğer Makaleler

Realizing food security through the development of urban farming to support the family economy during the Covid-19 pandemic

Farah PUTRİ WENANG LUSİANİNGRUM, Widya NUR BHAKTİ PERTİWİ

Is the performance of the companies operating in the participation index in the Turkish economy affected by the macroeconomic perspective?

Pınar AVCI, Sevgi SUMERLİ SARIGÜL

Sustainability as a communication policy created by the economic system

Aybike SERTTAŞ, Tugay SARIKAYA, Esmanur ÜNĞAN

Lean manufacturing application in the frozen goods industry

Aleksandar ERCEG

The role of real exchange rate in the trade balance between Turkey and Libya: Evidence from nonlinear and wavelet-based approaches

Mohamed ALSANUSİ, Halil ALTINTAŞ, Mohammed ALNOUR