Bireysel ve Toplumsal Faydanın Turizmi Etkileyen Olumlu Faktörler ve Turizm Faaliyetlerinin Gelişimi Üzerinde Etkisi: Giresun İli Örneği

Araştırmanın amacı, turizmi etkileyen faktörlerin olumlu algılanması ve turizm faaliyetlerinin gelişmesine yönelik tutum üzerinde bireysel ve toplumsal faydanın etkisini ortaya koymaktır. Araştırmanın verileri, 8 Ekim-14 Kasım 2019 tarihleri arasında, Giresun il sınırlarında gerçekleştirilen saha araştırmasından elde edilmiştir. Katılımcıların yanıtlaması için 30’u beşli likert derecelendirme ve 7’si demografik olmak üzere toplam 37 soru yöneltilmiştir. Hipotezlerin test edilmesinde istatistik programı, IBM SPSS 25 kullanılmıştır. Bu araştırmanın sonuçları göstermiştir ki; bireysel ve toplumsal fayda, turizmin faaliyetlerinin gelişmesi, turizmi etkileyen olumlu faktörlerin (ekonomik, sosyal ve kültürel, çevresel) arasında (p<0,01) düzeyinde, anlamlı ve pozitif ilişki vardır. Bireysel ve toplumsal faydanın, algılanan olumlu turizm faktörleri ve turizm faaliyetlerinin gelişmesi üzerinde etkisinin olduğu sonucuna ulaşılmıştır. Ayrıca, algılanan olumlu turizm faktörleri, turizm faaliyetlerinin gelişmesini etkilemektedir.

Anahtar Kelimeler:

Turizmi Etkileyen Faktörler, Bireysel ve Toplumsal Fayda, Turizm faaliyetlerinin Gelişimi, Giresun

Positive Factors Affecting Tourism and The Impact of Individualistic and Social Benefits on the Development of Tourism Activities: The Case of Turkey’s Giresun Province

This study aims to reveal the effect of individual and social benefits on the positive perception of factors affecting tourism and attitude towards the development of tourism activities. The data of the research was obtained from the field research conducted in Giresun province borders between October 8 and November 14, 2019. A total of 37 questions, 30 of which were five-point Likert ratings and 7 were demographic, were asked to answer the participants. The statistics program, IBM SPSS 25, was used to test the hypotheses. The results of this research show that; there is a significant and positive relationship among themselves (economic, social and cultural, environmental) at the level of (p<0,01) among them, personal and social benefit, development of tourism activities, positive factors affecting tourism. It is concluded that individual and social benefits affect the perceived positive effects of tourism and the development of tourism activities. In addition, perceived positive tourism factors affect the development of tourism activities.

Keywords:

Factors Affecting Tourism, Personal and Social Benefits, Tourism Activities Giresun, Turizmi Etkileyen Faktörler, Bireysel ve Toplumsal Fayda, Turizm faaliyetlerinin Gelişimi,

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