Para Kazanma Motivasyonunun Materyalist Değerler Üzerine Etkisi

Günümüzde para kazanma olgusu, iş hayatına yeni girecek bireylerin önemli motivasyonlarından biridir. Bunun yanı sıra para, temsil ettiği güç nedeniyle de tüketim toplumlarında daha önemli hale gelmiştir. Bireyler toplum nezdinde bir sosyal konum elde edebilmek, diğerlerini etkilemek ya da egemenlik kurmak için parayı kullanmakta ve maddi varlıkların edinimi aracılığıyla ürün ve hizmet satın alarak, varlığını ve sosyal gücünü diğerlerine sergilemektedir. Bu esinle çalışmanın amacı, para kazanma motivasyonunun materyalist değerlerin bileşenleri olan başarı, mutluluk ve merkeziyetçilik üzerindeki etkileri incelemektir. Bu amaç doğrultusunda araştırma, basit rastlantısal örnekleme yöntemiyle ve anket aracılığıyla Ankara Yıldırım Beyazıt Üniversitesi’nde toplanan veriler kapsamında gerçekleştirilmiştir. Araştırmaya üniversitede eğitim gören 406 öğrenci katılmıştır. Araştırma neticesinde, para kazanma motivasyonunun materyalist değerlerin bileşenlerinden başarı, mutluluk ve merkeziyetçilik üzerinde pozitif yönde anlamlı bir etkiye sahip olduğu yönünde bulgulara ulaşılmıştır. Para kazanma motivasyonunun, materyalist değerler bileşenleri üzerinde en güçlü etkiye sahip olandan en zayıf etkiye sahip olana doğru; başarı (R2=0,14), mutluluk (R2=0,12) ve merkeziyetçilik (R2=0,10) şeklinde sıralanmaktadır.

Anahtar Kelimeler:

Para Kazanma Motivasyonu, Materyalizm, Materyalist Değerler, Başarı, Mutluluk, Merkeziyetçilik

The Effect of Making Money Motivations on Materialist Values

Today, the phenomenon of earn money is one of the important motivations of individuals who are new in business life. In addition, money has become more important in consumer societies due to having power. Individuals use money to gain social standing in society, influence others, or dominate, and display their existence and social power to others by purchasing goods and services through the acquisition of material possessions. The aim of this study is to investigate the effects of making money motivations on success, happiness and centrality as the components of materialist values. In line with this aim, the study was carried out with the data collected in Ankara Yıldırım Beyazıt University via surveying using simple random sampling method. The study was conducted via 406 participants who students at this university in this study. The findings of the study indicate that making money motivations have meaningful positive effects on success, happiness and centrality as the components of materialist values. The material values components with the most significant effect on making money motivations are arranged as success (R2=0,14), happiness (R2=0,12), and centrality (R2=0,10) from the strongest to weakest effect on money motivations.

Keywords:

Making Money Motivations, Materialism, Materialist Values, Success, Happiness, Centrality,

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