Roziana SHAARİ, Siti Fatimah BAHARİ, Nor Akmar NORDİN, Kamaruzzaman Abdul RAHİM, Azizah RAJAB, Mohd Hairil Faiz HANAFİAH

AN APPLICATION OF ROLE IDENTITY THEORY TO FOSTER ACADEMICS CREATIVITY IN A RESEARCH UNIVERSITY

This study tests a model of creative role identity for a sample of Universiti Teknologi Malaysia (UTM) social sciences fields’ academic staffs. Participants included 140 academic staffs from four different faculties in social sciences whereas questionnaires were distributed via drop and collect through designated contact person. The response rate was 54 percent. The descriptive statistics found that self-views of creative behaviour is the dominant factor that influence creative role identity. The correlation test revealed that there was a significant low positive relationship between creative role identity and creativity practices. Limitation of this study and implications for practice and future research in creativity are also discussed

Keywords:

Creative Role Identity, Creativity, Perceived Coworker Creativity Expectations, Self-Views Of Creative Behavior,

PDF

___

Amabile, T. M., Conti, R., Coon, H., Hennesey, B. A., and Tighe, E. M. (1996), “Assessing the Work Environment for Creativity”, Academy of Management Journal. 39: pp.1154-1184.
Aznizah N. K., (2004). Kajian Tentang Kreativiti Guru Sains dan Matematik Sekolah Menengah. Tesis Ijazah Sarjana Muda Sains serta Pendidikan (Kimia), Universiti Teknologi Malaysia, Skudai.
Bandura, A. & Locke (2003),“Negative Self-Efficacy and Goal Effects Revisited”, Journal of Applied Psychology, 88(1), pp.87-99.
Burke, P. J. (1991), “Identity processes and social stress”, American Sociological Review. 56: pp.836-849.
Callero, P. L., Howard, J. A., and Piliavin, J. A. (1987), “Helping Behavior as Role Behavior: Disclosing Social Structure and History in the Analysis of Prosocial Action”, Social Psychology Quarterly. 50: pp.247-256.
Farmer, S. M., Tierney, P. and McIntyre, K. K. (2003), “Employee Creativity in Taiwan: An Application of Role Identity Theory”, Academy of Management Journal. 46(5), pp.618-630.
Goldsmith, R. E. and Matherly, T. A. (1987), “Adaptation, Innovation and Creativity: A Replication and Extension”, British Journal of Social Psychology. 26: pp.79-82.
Kim, T.Y., Hon, A.H.Y., Lee, D.R. (2010), “Proactive Personality and Employee Creativity: The Effects of Job Creativity Requirement and Supervisor Support for Creativity”, Creativity Research Journal, 22(1), pp.37-45.
Laupa Junus (2010, 27 Januari). MI 2010 Anjakan Inovasi Tempatan. Utusan Malaysia, http://www.utusan.com.my [Access on Mac 6, 2011]
Mohd Azhar Abd. Hamid, Sanitah Mohd. Yusuf, Esa Khalid and Othman A. Kassim (2003), “Kreativiti, Invensyen dan Inovasi: Suatu Cadangan Matapelajaran pada Peringkat Sekolah Menengah. pp.71-83.
Oldham, G. R. and Cummings, A. (1996), “Employee Creativity: Personal and Contextual Factors at Work”, Academy of Management Journal. 39(3), pp. 607- 634. Paper, D., Chang, R. & Rodger, J. A. (2000). The Role of Creativity in Business Improvement Paradigms: US versus Japanese Firms. Journal of Systems & Information Technology, 4(1), pp.8-22.
Petrowski, M. J. (2000). Creativity Research: Implications for Teaching, Learning and Thinking. Reference Services Review. 28(4), 304-312.
Sousa, C.M.P & Coelho, F. (2009). From Personal Values to Creativity: Evidence from Frontline Service Employees.
Sternberg, R. J. and Lubart, T. I. (1999), “The Concept of Creativity: Prospects and Paradigms in Sternberg, R. J. (Ed.) Handbook of Creativity, Cambridge: Cambridge University Press. pp. 3-15.
Wongtada, N. and Rice, G. (2008), “Multidimensional Latent Traits of Perceived Organizational Innovation: Differences between Thai and Egyptian Employees”, Asia Pacific Journal of Management.