RELATIONSHIP OF CORPORATE SOCIAL RESPONSIBILITY WITH THE CORPORATE PERFORMANCE OF THE INDIAN FIRMS

Purpose: Corporate Social Responsibility (CSR) has gained attention in recent years among the scholars globally. CSR plays a vital role in the sustainability of the corporates. For instance, CSR equips firms to build corporate image, gain legitimacy, adapt to opportunities, gain protection against external challenges and threats and maximize profits. The paper focuses on the contribution of the CSR activities made by the Indian Corporates and it also emphasizes the perfor-mance of the Indian corporates.

Keywords:

Corporate Social Responsibility Corporate Performance, Indian Firms,

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International Journal of Social And Humanities Sciences-Cover

ISSN: 2602-3288
Başlangıç: 2017
Yayıncı: Tuncay AYDEMİR

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