ORGANIZATIONAL READINESS, ENTREPRENEURSHIP, EXTERNAL PRESSURES & STRATEGIC VALUE OF E-COMMERCE ADOPTION: PERCEPTIONS OF CEOS OF BRUNEIAN SMES

The present study investigates 85 owners cum CEOs of the Bruneian SMEs regarding their perception of organizational readiness, entrepreneurial orientation, and external pressures towards perceived strategic value that further lead to the electronic commerce (EC). PLS-graph was used to test the model. Among the three contextual variables such as entrepreneurial orientation of the CEOs, organizational readiness and external factors only organizational readiness is significant to perceived strategic value of EC that in turn predict the organizational adoption of e-commerce. Based upon the results and conclusions some recommendations are made for the relevant authorities to gear up the EC adoption

Keywords:

e-commerce adoption, small and medium organizations CEOs and Brunei Darussalam,

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