GOVERNMENTAL MOBILE TECHNOLOGY USAGES DURING PROMOTION EFFORTS OF REACHING THEIR CITIZENS

New developments in communication field also affect the services which are closely related to technologies. Electronic government workings which provide services to their citizens are open to new developments. At the same time, the adoption of the state in carrying out their work in the field of mobile technologies by citizens is a revolution. Researchers briefly defined the concept as, "mgovernment" of this approach and can be summarized as the mobility, speed and accessibility with new developments in this field. This approach will take place the e-government concept. Mobile phone penetration rate is 90% in Turkey and m-government applications between government and citizens can support fast and healthy way of communication. The aim of this study is to provide a framework for governmental mobile promotion efforts and focus on new opportunities while reaching government’s citizens with new technologies and mobile applications.

Keywords:

m-government, social advertising, new communication technologies mobile promotion, mobile communication.,

PDF

___

Davison R. , Wagner C. , Louis M. , (2005), “From government to e- government”, Infornmation Technology & People, retrieved from Emerald search engine.
Y.-S. Wang, Y.-W. Liao (2008), ”Assessing eGovernment systems success: A validation of the DeLone and McLean model of information systems success”,
Government Information Quarterly, 25, 717–733. Antovski L., Gusev M. (2005), “M-government Framework”, Retrieved from www.m4life.org/proceedings/2005/PDF/5_R368AL.pdf, pg 41.
Ghyasi F. , Kushchu I., (2004), ”m-government: Cases of Developing Countries”, mobile Government Lab (mGovLab), pg 8-11.
Kushchu, I. ve Kuscu, H. , (2003), “From E-Government to M-Government:
Facing the Inevitable”, in the proceedings of European Conference on E- Government (ECEG 2003), Trinity College, Dublin.
Carcillo F., Marcellin L., Tringale A., (2006), ”blueto: a location-based service for m-government solutions”, proceedings of Euro mGov- mgovernment.org.
Lau T.Y., Aboulhosonb M., Linc C., Atkinc D. J. (2008), “Adoption of e- government in three Latin American countries: Argentina, Brazil and Mexico”, retrieved from Science Direct search engine.
Schuppan T., (2008), “E-Government in developing countries: Experiences from sub-Saharan Africa”, Government Information Quarterly journal, retrieved from
Science Direct search engine. Tanver S., Azam F., Panikar A., (2007), “Mobile Advertising: A Revolutionary
Method of Business to Consumer (B2C) Communication for promoting M- Governance”, csi-sigegov.org.