Medya Kullanımı ve Politik Katılım: Aracı Değişken Modeli Analizi

Katılımcı siyasette medyanın etkisi her zaman önemli olmuştur. Geleneksel haber kaynakları ve online haber kaynakları politik etkililiği tetikleyerek yurttaşların politikaya katılımında önemli rol oynamıştır. Bu çalışmada medya kullanımının politik katılımdaki rolü ve etkisi politik yeterliliğin aracı değişken rolü çerçevesinde incelenmiştir. Genel olarak medyanın, gerek internet yoluyla gerekse geleneksel olarak politik katılımı ve insanların kendilerini yeterli hissetmelerinin medya araçlarıyla ilgisi analiz edildi. Veri, değişik eğitim ve gelir gurubundan 300 katılımcı ile yüz yüze yapılan anket ile toplandı. Barron ve Kenny’nin aracı değişken modeli kullanılarak analiz edildi. Analiz sonucunda, medya kullanımının politik etkililikle anlamlı ilişkisi olduğu, politik etkililiğinde politik katılımla anlamlı ilişkisi olduğu ve medya kullanımının dolaylı olarak kısmi de olsa politik katılımı etkilediği sonucuna ulaşılmıştır.

Anahtar Kelimeler:

Politik katılım, politik etkililik, aracı değişken, dolaylı etki.

Media Use and Political Participation: Mediation Analysis

Media effect always becomes an important item for political participation. Conventional news resources and online news resources triggered political efficacy to encourage citizen's participation in politics. In this study, the role and the effect of media use examined and analyzed using political efficacy as a mediating variable. Quantitative data has been derived through a questionnaire carried out with the participation of 300 people from an almost different age, income groups, and educational levels. The analysis conducted using Barron and Kenny’s mediation model. The results indicate that media use has a significant relationship with political efficacy and political efficacy has a significant relationship with political participation. Also, results indicate that media use has a relatively partial indirect effect on political participation.

Keywords:

Political participation, political efficacy, mediation, indirect effect.,

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