Sosyal Girişimcilikte Yerleşiklik: Coğrafi Yayılım ve Kültürel Değerlerin Rolü

Bu çalışma, sosyal girişimcilik kavramının tanımlanmasıyla ile ilgili yazında süregelen tartışmaları netleştirmek amacıyla, farklı coğrafi yayılım ve yerleşiklikteki sosyal girişimlerde kültürel değerlerin rolünü anlamlandırmayı hedeflemektedir. Bu amaçla, kültürel açıdan birbirlerinden farklı iki ayrı ulusal platformdaki sosyal girişimcilik ödülüne sunulan finalist proje tanımları içerik analizi yöntemi ile incelenmiştir. Sonuçlar, farklı seviyelerdeki coğrafik yayılımla birlikte projelerdeki yerleşikliğin de farklılık gösterdiğini destekler niteliktedir. Değerlendirmeler, sosyal girişimcilik projelerinde yerleşikliğin artmasıyla kültürel değerlerin sıkça vurgulandığını göstermektedir. Ayrıca, toplumculuk değerlerinin yüksek seviyede olduğu kültürlerde, başkaları-ilintili değerlerin sosyal girişimcilik proje tanımlarında sıkça görüldüğü gözlemlenmiştir. Özetle, tek bir sosyal girişimcilik tanımının geliştirilmesinin mümkün olamayacağı sonucuna varılmış ve sosyal girişimcilikte yerleşiklikle birlikte kültürel değerlerin artacağı ve toplumculuk değerlerinin yüksek olduğu kültürlerde başkaları-ilintili değerlerin öne çıkacağı yönünde önermeler geliştirilmiştir.

Anahtar Kelimeler:

Sosyal Girişimcilik, Yerleşiklik, Coğrafi Yayılım, Kültürel Değerler, İçerik Analizi

Embeddedness in Social Entrepreneurship: The Role of Geographic Diffusion and Cultural Values

While there is still debate in the literature regarding the definition of social entrepreneurship, this paper attempts to understand the role of cultural values in social entrepreneurship with different levels of geographic diffusion and embeddedness. With this aim, finalist social entrepreneurship projects of two culturally different award platforms are content analyzed. Results show that, embeddedness changes with different levels of geographic diffusion and cultural values stand-out with increased embeddedness. Moreover, in collectivist cultures, others-related values are dominant in social entrepreneurship. Overall, it is suggested that a single definition for social entrepreneurship is hard to achieve and propositions are developed suggesting that embeddedness increase the dominance of cultural values in social entrepreneurship and others-related values will be common in collectivist cultures.

Keywords:

Social Entrepreneurship, Embeddedness, Geographic Diffusion, Cultural Values, Content Analysis,

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