Küresel Isınmanın Etkilerine Karşı Bir Önlem: Hava Türevleri ve Pazarlama Stratejilerinde: Yardımcı Olarak Kullanımı

İklim değişikliği, birçok işletme üzerinde gerçek veya potansiyel stratejik etkileri nedeniyle son yıllarda artan bir şekilde işletmelerin dikkatini çeken çevresel sorunlardan biridir. İklim değişikliği, birçok farklı sektördeki işletmeler için stratejik ikilemler oluşturmaktadır. Bazı işletmeler iklim değişikliğinden doğrudan etkilenirken, bazıları da dolaylı olarak etki¬lenmektedir. İşletmelerin iklim değişikliği karşısındaki durumları, bulundukları bölgenin özelliklerine, faaliyet gösterdikleri sektörün özelliklerine ve işletmeye özgü faktörlere göre önemli ölçüde farklılaşmaktadır. İşletmeler, iklim değişikliği ile ilgili olarak yıllar boyunca farklı stratejiler geliştirmişlerdir. Bu stratejilerden biri de hava türevleridir. Bir hava türevi iki taraf arasında yapılan bir sözleşme olup, sözleşmede taraflar arasındaki ödeme şeklinin nasıl olacağı belirli bir dönem esnasında belirlenen meteorolojik olayların gerçekleşmesine bağlı olarak şart koşulmaktadır. Hava türevlerinin yaygın olarak kullanılan üç türü vardır. Bunlar: hava opsiyon sözleşmeleri, hava swap sözleşmeleri ve hava futures sözleşmelerdir. İşletmeler, hava türevlerinden elde edecekleri finansal kazanımları kullanarak pazarlama stratejilerinin uygulanmasında daha fazla başarılı olabilirler.

A Measure Against Effects of Global Warming: Weather Derivatives and Auxilary Usage in Marketing Strategies

Climate change is one of the environmental issues that has increasingly attracted business attention in past decade because of its actual or potential strategic impact on many companies. Climate change poses strategic dilemmas for companies across a range of industries. Some companies are affected directly by climate change, while others are more indirectly. Corporate positions on climate change differ considerably because of location-specific, industry-specific and company-specific factors. Companies have developed different strategies to deal with climate change over the years. One of these strategies is weather derivatives. A weather derivative is a contract between two parties that stipulates how payment will be exchanged between the parties depending on certain meteorological conditions during the contract period. There are three commonly used forms of weather derivatives: weather option, weather swap and weather futures contract. Companies may be more succesful in application of marketing strategies so long as they use financial gains obtained from weather derivaties.

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