___

• Abzari, M., Ghorbani, H., & Madani, F. A. (2011). The effect of internal marketing on organizational commitment from market-orientation viewpoint in hotel industry in Iran. International Journal of Marketing Studies, 3(1), 147.
• Akuratiya, D. A. (2017). Influence Of Perceived Employer Branding On Perceived Organizational Culture, Employee Identity And Employee Commitment. International Journal of Scientific and Technology Research. IJSTR, 6(8).
• Aldousari, A. A., Robertson, A., Yajid, M. S. A., & Ahmed, Z. U. (2017). Impact of employer branding on organization’s performance. Journal of transnational management, 22(3), 153-170.
• Allen, N. J., & Meyer, J. P. (1990). The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of occupational psychology, 63(1), 1-18.
• Allen, N. J., & Meyer, J. P. (2000). Construct validation in organizational behavior research: The case of organizational commitment. In Problems and solutions in human assessment (pp. 285-314). Springer, Boston, MA.
• Ambler, T., & Barrow, S. (1996). The employer brand. Journal of brand management, 4(3), 185-206.
• Amdam, R. P., Lang, R., Labatmedienė, L., Endriulaitienė, A., & Gustainienė, L. (2007). Individual correlates of organizational commitment and intention to leave the organization. Baltic Journal of Management.
• Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of management review, 14(1), 20-39.
• Ashforth, B.E., S.H. Harrison, K.G. Corley (2008), “Identification in Organizations: An Examination of Four Fundamantal Questions”, Journal of Management, 34(3), 325-374.
• Awamleh, N. A. (1996). Organizational commitment of civil service managers in Jordan: a field study. Journal of Management Development.
• Backhaus, K. (2016). Employer branding revisited. Organization Management Journal, 13(4), 193-201.
• Backhaus, K. (2018). People make the brand: a commentary. Management research: journal of the Iberoamerican academy of management.
• Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career development international.
• Bakhshi, A., Sharma, A. D., & Kumar, K. (2011). Organizational commitment as predictor of organizational citizenship behavior. European Journal of Business and Management, 3(4), 78-86.
• Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
• Bergami, M., & Bagozzi, R. P. (2000). Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization. British Journal of Social Psychology, 39(4), 555-577.
• Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: dimensions of attractiveness in employer branding. International journal of advertising, 24(2), 151-172.
• Brammer, S., He, H., & Mellahi, K. (2015). Corporate social responsibility, employee organizational identification, and creative effort: The moderating impact of corporate ability. Group & Organization Management, 40(3), 323-352.
• Carmeli, A., Gilat, G., & Waldman, D. A. (2007). The role of perceived organizational performance in organizational identification, adjustment and job performance. Journal of Management Studies, 44(6), 972-992.
• Charbonnier‐Voirin, A., Poujol, J. F., & Vignolles, A. (2017). From value congruence to employer brand: Impact on organizational identification and word of mouth. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 34(4), 429-437.
• Chhabra, N. L., & Sharma, S. (2014). Employer branding: strategy for improving employer attractiveness. International Journal of Organizational Analysis.
• Cho, V., & Huang, X. (2012). Professional commitment, organizational commitment, and the intention to leave for professional advancement. Information Technology & People.
• Cohen, A. (2003). Multiple commitments in the workplace: An integrative approach. Psychology Press.
• Cole, M. S., & Bruch, H. (2006). Organizational identity strength, identification, and commitment and their relationships to turnover intention: Does organizational hierarchy matter?. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 27(5), 585-605.
• Conroy, S., Henle, C. A., Shore, L., & Stelman, S. (2017). Where there is light, there is dark: A review of the detrimental outcomes of high organizational identification. Journal of organizational behavior, 38(2), 184-203.
• De Castro, M. L. M., Neto, M. T. R., Ferreira, C. A. A., & da Silva Gomes, J. F. (2016). Values, motivation, commitment, performance and rewards: Analysis model. Business Process Management Journal.
• Demirtaş, H. A. (2003). Sosyal kimlik kuramı, temel kavram ve varsayımlar, İletişim:Araştırmaları, 1(1), 123-14
• Devece, C., Palacios-Marqués, D., & Alguacil, M. P. (2016). Organizational commitment and its effects on organizational citizenship behavior in a high-unemployment environment. Journal of Business Research, 69(5), 1857-1861.
• Dögl, C., & Holtbrügge, D. (2014). Corporate environmental responsibility, employer reputation and employee commitment: An empirical study in developed and emerging economies. The International Journal of Human Resource Management, 25(12), 1739-1762.
• Dukerich, J. M., Golden, B. R., & Shortell, S. M. (2002). Beauty is in the eye of the beholder: The impact of organizational identification, identity, and image on the cooperative behaviors of physicians. Administrative Science Quarterly, 47(3), 507-533.
• Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative science quarterly, 239-263.
• Edwards, M. R. (2005). Employer and employee branding: HR or PR. Managing human resources: personnel management in transition, 266-286.
• Edwards, M. R. (2009), “An integrative review of employer branding and OB theory”, Personnel Review, Vol. 39 No. 1, pp. 5-23.
• Efe, U., Karavelioğlu, C., & Özler, N. D. E. (2020). İşveren Markasının Örgütsel Bağlılık Üzerindeki Etkisinin Belirlenmesine Yönelik Bir Araştırma. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, (64), 143-161.
• Ergun, H. S., & Tatar, B. (2016). An Analysis on Relationship Between Expected Employer Brand Attractiveness, Organizational Identification and Intention to Apply. Journal of Management Marketing and Logistics, 3(2), 105-113.
• Foster, C., Punjaisri, K., & Cheng, R. (2010). Exploring the relationship between corporate, internal and employer branding. Journal of Product & Brand Management.
• Gautam, T., Van Dick, R., & Wagner, U. (2004). Organizational identification and organizational commitment: Distinct aspects of two related concepts. Asian Journal of Social Psychology, 7(3), 301-315.
• Greguras, G. J., & Diefendorff, J. M. (2009). Different fits satisfy different needs: Linking person-environment fit to employee commitment and performance using selfdetermination theory. Journal of Applied Psychology, 94(2)
• Gupta, P., Patti, R., & Marwah, S. (2014). Employer branding: A descriptive study. International Journal of Economic and Management Strategy, 4(1), 1-10.
• Hadi, N. U., & Ahmed, S. (2018). Role of employer branding dimensions on employee retention: Evidence from educational sector. Administrative Sciences, 8(3), 44.
• Hanin, D., Stinglhamber, F., & Delobbe, N. (2013). The impact of employer branding on employees: The role of employment offering in the prediction of their affective commitment. Psychologica Belgica, 53(4).
• Herrbach, O. (2006). A matter of feeling? The affective tone of organizational commitment and identification. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 27(5), 629-643.
• Hui, C., & Lee, C. (2000). Moderating effects of organization-based self-esteem on organizational uncertainty: Employee response relationships. Journal of management, 26(2), 215-232.
• Ito, J. K., Brotheridge, C. M., & McFarland, K. (2013). Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retention. Career Development International.
• Janhonen, M. (2017), The role of the employer brand in employee attraction and retention: case, Matchtech Group PLC
• Johnson, S. A., & Ashforth, B. E. (2008). Externalization of employment in a service environment: The role of organizational and customer identification. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 29(3), 287-309.
• Karanika-Murray, M., Duncan, N., Pontes, H. M., & Griffiths, M. D. (2015). Organizational identification, work engagement, and job satisfaction. Journal of Managerial Psychology.
• Kashyap, V., & Chaudhary, R. (2019). Linking employer brand image and work engagement: modelling organizational identification and trust in organization as mediators. South Asian Journal of Human Resources Management, 6(2), 177-201.
• Kashyap, V., & Verma, N. (2018). Linking dimensions of employer branding and turnover intentions. International Journal of Organizational Analysis.
• Kim, S. S., Shin, D., Vough, H. C., Hewlin, P. F., & Vandenberghe, C. (2018). How do callings relate to job performance? The role of organizational commitment and ideological contract fulfillment. Human relations, 71(10), 1319-1347.
• Kimpakorn, N., & Tocquer, G. (2009). Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand. Journal of brand management, 16(8), 532-544.
• Kong, H., Wang, S., & Fu, X. (2015). Meeting career expectation: can it enhance job satisfaction of Generation Y?. International Journal of Contemporary Hospitality Management.
• Kreiner, G. E., & Ashforth, B. E. (2004). Evidence toward an expanded model of organizational identification. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 25(1), 1-27.
• Lee, E. S., Park, T. Y., & Koo, B. (2015). Identifying organizational identification as a basis for attitudes and behaviors: A meta-analytic review. Psychological bulletin, 141(5), 1049.
• Lievens, F. (2007). Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees. Human resource management, 46(1), 51-69.
• Liu, Y., Loi, R., & Lam, L. W. (2011). Linking organizational identification and employee performance in teams: The moderating role of team-member exchange. The International Journal of Human Resource Management, 22(15), 3187-3201.
• Lloyd, S. (2002) Branding from the inside out. BRW, 24(10), pp. 64–66
• Loan, L. (2020). The influence of organizational commitment on employees’ job performance: The mediating role of job satisfaction. Management Science Letters, 10(14), 3307-3312.
• Mael, F. A., & Ashforth, B. E. (1995). Loyal from day one: Biodata, organizational identification, and turnover among newcomers. Personnel psychology, 48(2), 309-333.
• Mael, F. A., & Tetrick, L. E. (1992). Identifying organizational identification. Educational and psychological measurement, 52(4), 813-824.
• Maxwell, G., & Steele, G. (2003). Organisational commitment: A study of managers in hotels. International Journal of Contemporary Hospitality Management, 15(7), 362–369.
• Maxwell, R., & Knox, S. (2009). Motivating employees to" live the brand": a comparative case study of employer brand attractiveness within the firm. Journal of marketing management, 25(9-10), 893-907.
• Meyer, J. P., & Allen, N. J. (1991). A three-component conceptualization of organizational commitment. Human resource management review, 1(1), 61-89.
• Meyer, J. P., & Allen, N. J. (1997). Commitment in the workplace: Theory, research, and application. Sage.
• Meyer, J. P., Paunonen, S. V., Gellatly, I. R., Goffin, R. D., & Jackson, D. N. (1989). Organizational commitment and job performance: It's the nature of the commitment that counts. Journal of applied Psychology, 74(1), 152.
• Meyer, J. P., Stanley, D. J., Herscovitch, L., & Topolnytsky, L. (2002). Affective, continuance, and normative commitment to the organization: A meta-analysis of antecedents, correlates, and consequences. Journal of vocational behavior, 61(1), 20-52.
• Mosley, R. W. (2007). Customer experience, organisational culture and the employer brand. Journal of brand management, 15(2), 123-134.
• Mowday, R. T., Porter, L. W., & Steers, R. (1982). Organizational linkages: The psychology of commitment, absenteeism, and turnover.
• Nayır, B., & Fındıklı, M. M. A. (2018). İşveren marka yönetiminin örgütsel bağlılığa etkisi: İstanbul’da hizmet sektöründe bir araştırma. Uluslararası İktisadi Ve İdari İncelemeler Dergisi, 1-18.
• Ng, T. W., & Feldman, D. C. (2011). Affective organizational commitment and citizenship behavior: Linear and non-linear moderating effects of organizational tenure. Journal of Vocational Behavior, 79(2), 528-537.
• O'Reilly, C. A., & Chatman, J. (1986). Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior. Journal of applied psychology, 71(3), 492.
• Paul, A. K., & Anantharaman, R. N. (2003). Impact of people management practices on organizational performance: analysis of a causal model. The International Journal of Human Resource Management, 14(7), 1246-1266.
• Pierce, J. L., Gardner, D. G., Cummings, L. L., & Dunham, R. B. (1989). Organization-based self-esteem: Construct definition, measurement, and validation. Academy of Management journal, 32(3), 622-648.
• Purusottama, A., & Ardianto, A. (2019). The dimension of employer branding: attracting talented employees to leverage organizational competitiveness. Jurnal Aplikasi Manajemen, 17(1), 118-126.
• Qing, M., Asif, M., Hussain, A., & Jameel, A. (2019). Exploring the impact of ethical leadership on job satisfaction and organizational commitment in public sector organizations: The mediating role of psychological empowerment. Review of Managerial Science, 1-28.
• Riketta, M. (2002). Attitudinal organizational commitment and job performance: a meta‐analysis. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 23(3), 257-266.
• Riketta, M. (2005). Organizational identification: A meta-analysis. Journal of vocational behavior, 66(2), 358-384.
• Ronda, L., Valor, C., & Abril, C. (2018). Are they willing to work for you? An employee-centric view to employer brand attractiveness. Journal of Product & Brand Management.
• Rosethorn, H. (2009). The employer brand: Keeping faith with the deal. Gower Publishing, Ltd..
• Ruiz-Palomo, D., León-Gómez, A., & García-Lopera, F. (2020). Disentangling organizational commitment in hospitality industry: The roles of empowerment, enrichment, satisfaction and gender. International Journal of Hospitality Management, 90, 102637.
• Salau, O., Osibanjo, A., Adeniji, A., Ojebola, O., Oludayo, O., Falola, H., & Atolagbe, T. (2018). datasets on employee value proposition (evp) and performance of selected fast moving consumer goods (FMCGs) firms in Nigeria. Data in brief, 19, 1907-1911.
• Schlager, T., Bodderas, M., Maas, P., & Cachelin, J. L. (2011). The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation. Journal of Services Marketing.
• Skerhakova, V. and Vagas, M. (2018),“Employer branding as a specific tool of personal marketing in healthcare facilities”, Economic and Society and Environment, pp. 1-8
• Slavkovic, M., Ognjanovic, J., & Simic, M. (2019). Importance of Employer Branding in “War For Talent”. In International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management.
• Sokro, E. (2012). Impact of employer branding on employee attraction and retention. European Journal of Business and Management, 4(18), 164-173.
• Somers, M. J. (1995). Organizational commitment, turnover and absenteeism: An examination of direct and interaction effects. Journal of organizational Behavior, 16(1), 49-58.
• Tajfel, H. (1978). The achievement of inter-group differentiation. In H. Tajfel (Ed.), Differentiation between social groups (pp. 77–100). London: Academic Press
• Tajfel, H., & Turner, J. C. (1979). An integrative theory of inter-group conflict. In W. G. Austin & S. Worchel (Eds.), The social psychology of inter-group relations (pp. 33–47). Monterey, CA: Brooks/Cole
• Tang, T. L. P., & Gilbert, P. R. (1994). Organization-based self-esteem among mental health workers: A replication and extension. Public Personnel Management, 23(1), 127-134.
• Tanwar, K., & Prasad, A. (2017). Employer brand scale development and validation: a second-order factor approach. Personnel Review. Thakor, M. V., & Joshi, A. W. (2005). Motivating salesperson customer orientation: insights from the job characteristics model. Journal of Business Research, 58(5), 584-592.
• Van Dick, R., Christ, O., Stellmacher, J., Wagner, U., Ahlswede, O., Grubba, C., ... & Tissington, P. A. (2004). Should I stay or should I go? Explaining turnover intentions with organizational identification and job satisfaction. British Journal of Management, 15(4), 351-360.
• Van Dick, R., Grojean, M. W., Christ, O., & Wieseke, J. (2006). Identity and the Extra Mile: Relationships Between Organizational Identification and Organizational Citizenship Behaviour. British Journal of Management.
• Van Knippenberg, D., & Sleebos, E. (2006). Organizational identification versus organizational commitment: self‐definition, social exchange, and job attitudes. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 27(5), 571-584.
• Van Knippenberg, D., & Van Schie, E. C. (2000). Foci and correlates of organizational identification. Journal of occupational and organizational psychology, 73(2), 137-147.
• Vandenberghe, C., Bentein, K., & Panaccio, A. (2017). Affective commitment to organizations and supervisors and turnover: A role theory perspective. Journal of Management, 43(7), 2090-2117.
• Yalim, F. and Mizrak, K.C. (2017), “A field study on the relationship between employer brand and employee satisfaction”, International Review of Management and Marketing, Vol. 7 No. 2, pp. 92-103.
• Yurchisin, J., & Damhorst, M. L. (2009). An investigation of salesperson appearance and organizational identification. Journal of Fashion Marketing and Management: An International Journal.