Gyanden Peter KUGHUR, Ruth, M. ASEMA, Oluwafema A. ADEDEJİ

Factors Affecting use of Print Media among Farmers in Bwari Area Council of Federal Capital Territory, Abuja

The study assessed the use of print media among farmers in Bwari Area council of the Federal Capital Territory. Stratified purposive and simple random sampling technique was used in selecting 150 respondents from five (5) council wards. Data were collected using structured questionnaire, data collected were analyzed using descriptive and inferential were used. The findings revealed that the respondents were age between 21-40 years 58.9%, married 55% had Higher National Diploma/Bachelor degree 28.1%, household size of between 6-10 persons 45.2% with farming experience of less than 10 years 37%, estimated annual income of at least ₦50,000.0 35.5% with a farm size of more than 4 hectares. The results further indicated that the type of information available on the print media was prices of agricultural produce 54.1%, type of print media mostly source for was newspapers 88.4%, print media mostly accessed newspapers 92.5%, reason for preference of a particular source easy access 65.8%, constraints faced was low level of education 87.7% and logit regression showed that none of the socio-economic characteristics was significant. It it recommended that adult classes should be organized for the farmers to improve their level of education.

Keywords:

Factors, use, print, media,

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