PAZARLAMA KANALLARI YÖNETİMİNDE KONTROL ARACI OLARAK FİYATLANDIRMA

ISSN: 1301-3688
Yayın Aralığı: Yılda 3 Sayı
Başlangıç: 1981
Yayıncı: -

There are several devices for the manufacturcrs to exeı-cise some degree of control över the channels of distribu-tion. One of these devices through which the manufacturer attempts to control the middlemen is pricing policy.

Anahtar Kelimeler:

pazarlama kanalları, fiyatlandırma, işletme

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