Instagram Kullanım Alışkanlıkları ve Motivasyonları ile Narsisizm Arasındaki İlişki Üzerine Bir İnceleme: Selçuk Üniversitesi Öğrencileri Örneği
Instagram, kullanıcılarının bilgilerini, fotoğraf ve videolarını diğer insanlarla paylaşmalarını sağlayan; küresel olarak en hızlı büyüyen sosyal medya araçlarından biri olarak dikkat çekmektedir. Instagram gibi sosyal ağların gittikçe popülerleşmeye başlamasıyla birlikte, iletişim olgusu dönüşüme uğramış; toplumsal yaşamda özel alan ile kamusal alan arasındaki ayrım gittikçe silikleşmiştir. Ancak bu hızlı gelişimin yanında, insanların Instagramı neden kullandıkları; Instagram ile narsisizm arasında nasıl bir ilişkinin olduğunu inceleyen çok fazla akademik araştırma bulunmamaktadır. Bu araştırma, Instagram kullanım alışkanlıkları ve motivasyonları ile narsisizm arasındaki ilişkiyi mercek altına almaktadır. Saha araştırması yönteminin kullanıldığı çalışmada, veriler 349 üniversite öğrencisinden yüz yüze görüşme yoluyla elde edilmiştir. Araştırma sonucunda üniversite öğrencilerini Instagram kullanmaya yönelten beş motivasyon tespit edilmiştir. Bu motivasyonlar önem sırasına göre; Bilgilenme, Karizma, Belgeleme, Gözetim ve Yaratıcılık’tır. Bilgilenme motivasyonu yönelimli Instagram kullanan bireyler, aynı zamanda Gözetim motivasyonuna da önem vermektedirler. Araştırmada günlük Instagram kullanım süresi ile narsisizm düzeyi arasında anlamlı korelasyon tespit edilememiştir. Ancak narsisizm düzeyi arttıkça, Instagram kullanım sıklığında bir artış yaşanmaktadır. Yine katılımcıların narsisizm düzeyi ile Bilgilenme ve Karizma motivasyonları arasında zayıf düzeyde, pozitif anlamlı ilişki bulunmaktadır.
A Study on the Relationship between Instagram Use Habits and Motives and Narcissism: The Case of Selçuk University Students
Instagram allows users to share their information, photos and videos with other people; as one of the fastest growing social media tools. When social networks such as Instagram began to become more popular, the phenomenon of communication was transformed; in social life, the distinction between the private sphere and the public sphere has become increasingly blurred. But in addition to this rapid development, people use Instagram as the cause; there are not too many academic studies examining the relationship between Instagram and narcissism. This research examines the relationship between Instagram use habits and motives and narcissism. In the study using field research method, data were obtained from 349 university students by face to face interviews. As a result of the research, five motives have been identified which lead university students to use Instagram. These motives are in order of importance; Knowledge, Coolness, Documentation, Surveillance and Creativity. Individuals who use Instagram to be motivated by information are also interested in Inspection motivation. In the study, no significant correlation was found between daily Instagram duration and the level of narcissism. However, as the level of narcissism increases, there is an increase in the frequency of Instagram usage. Again, there is a weak, positive and significant relationship between narcissism level of the participants and the motives of Knowledge and Coolness.
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