ORGANİK GIDA SATIN ALMA NİYETİNDE TUTUM, SAĞLIK BİLİNCİ VE GIDA GÜVENLİĞİNİN ETKİSİ ÜZERİNE BİR ARAŞTIRMA

Son yıllarda sağlanan ekonomik gelişmeile birlikte tüketicilerin organik gıdaya olan ilgilerinde artışmeydana geldiği görülmektedir. Bu artışta yaşam süresinin uzaması ile birlikte yaşam kalitesininyükseltilmek istenmesinin de önemi büyüktür. Konvansiyel tarım ile elde edilen gıdaların insansağlığına ve çevreye verdiği zararlar nedeniyle tüketicilerin organik gıdaya yöneldiği değişikaraştırmalarla ortaya konulmuştur.Çalışma kapsamında organik gıda satın alma niyetinde tutumun, sağlık bilincinin ve gıda güvenliğininetkisi araştırılmış, ayrıca demografik özelliklerin bu değişkenlerle ilişkisi Ki-kare analizi ile incelenmiştir.Araştırma kolayda örnekleme yöntemiyle seçilen 155 kişi üzerinde uygulanmıştır.Çalışmasonucunda, satın alma niyetine, sırasıyla en fazla organik gıdaya olan tutum ve gıda güvenliğinin etkiettiğibulunmuştur. Sağlık bilincinin ise satın alma niyetine etki etmediği gözlenmiştir. Demografiközelliklerle ilgili olarak meslek ve organik ürünlere yönelik tutum arasında, cinsiyet ve organik ürünsatın alma niyeti arasındailişki olduğu bulunmuştur.

A SURVEY ON THE EFFECT OF ATTITUDE, HEALTH CONSCIOUSNESS AND FOOD SAFETY ON ORGANIC FOOD PURCHASE INTENTION

Along with the economic development in last years, it is seen that consumer interest in organic foods hasincreased. Together with prolongation of life and desire to increase the quality of life are of great importancein this increase. Researches demonstrated that consumers have turned to organic food due to the damagesgiven to human health and the environment by food obtained from conventional agriculture. In this study, the effects of attitude, health consciousness and food safety on organic food purchaseintention were examined. The relationship between these variables and demografic factors were alsoinvestigated by means of Chi-square analysis. The survey was conductedon 155 participantsselected byusing convenience sampling method. As result, attitude toward organic food and food safety were found tobe significant on organic food purchase intention. On the other hand, health consciousnesswas not foundsignificant on purchase intention. With respect to demographic characteristics, occupation and attitudestowards organic products were found to be related with each other. It was also found that gender had arelation with organic food purchase intention

PDF

___

Akın, M., Çiçek R., İnal M. E. ve Toksarı, M. (2010). Niğde ilindeki tüketicilerin sosyo-demografik özellikleri ile organik gıdalara ilişkin tutum ve bireysel değerleri arasındaki farklılığın incelenmesine yönelik bir araştırma. Dokuz Eylül Üniversitesi SBE Dergisi, 12(1), 29-56.
Chen, M. F. (2009). Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy life style. British Food Journal, 111(2), 165-178.
Çelik, S. (2013). Kimler, neden organik gıda satın alıyor? Bir alan araştırması. Selçuk Üniversitesi SBE Dergisi, 30, 93-108.
Dangour, A. D., Dodhia S. K., Hayter A., Allen E., Lock K. ve Uauy R. (2009). Nutritional quality of organic foods: A systematic review. The American Journal of Clinical Nutrition, 92(1), 203-210.
Data Monitor Natural & Fresh Food and Drinks Published: Oct-03 Product Code: DMCM0686.http://www. datamonitor.com/Products/Free/Report/DMCM0686/010DMCM0686.pdf
Davies, A., Titterington A. ve Cochrane C. (1995). Who buys organic food? A profile of the purchasers of organic food in Northern Ireland. British Food Journal, 97(10), 17-23.
Demiryürek, K. (2011). Organik tarım kavramı ve organik tarımın dünya ve Türkiyedeki durumu. GOÜ Ziraat Fakültesi Dergisi, 28(1), 27-36.
Díaz, F. J., Pleite F. M., Paz J. M. ve García P. G. (2012). Consumer knowledge, consumption, and willingness to pay for organic tomatoes. British Food Journal, 114(3), 318-334.
Fillion, L. ve Arazi S. (2002). Does organic food taste better? A claim substantiation approach. Nutrition and Food Science, 32(2), 153-157.
Fishbein, M. ve Ajzen, I. (1974). Attitudes towards objects as predictors of single and multiple behavioral criteria. Psychological Review, 81(1), 59-74.
Gold, L. S., Slone T. H., Ames B. N. ve Manley N. M. (2001). Handbook of Pesticide Toxicology, Chapter 38, Academic Press.
Gould, S. J. (1988). Consumer attitudes toward health and health care: A differential perspective. Journal of Consumer Affairs, 22(1), 96-118.
Grankvist, G. ve Biel, A. (2001). The importance of belief and purchase criteria in the choice of eco-labelled food products. Journal of Environmental Psychology, 21(4), 405-410.
Grunert, K. J. (2002), Current issues in the understanding of consumer food choice. Trends in Food Science & Technology, 13(8), 275-285.
Hartman, H. ve Wright, D. (1999). Marketing to the new wellness consumer: Understanding trends in wellness (1e). Bellevue, Washington: The Hartman Group.
Hughner, R. S., McDonagh, P., Prothero, A., Schultz II, C. J., ve Stanton, J. (2007). Who are organic food consumer? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6 (2-3), 94-110.
Janssen, M. ve Hamm, U. (2012). The mandatory EU logo for organic food: Consumer perceptions. British Food Journal, 114(3), 335-352.
Kotler, P., Armstrong G, Saunders, J. ve Wong, W. (1999). Principles of Marketing. European Edition, Prentice Hall Europe.
Lockie, S., Lyons K., Lawrence G. ve Mummery K. (2002). Eating green: Motivations behind organic food consumption in Australia. Sociologia Ruralis, 42, 23-40.
Malthus, T. R. (1798/1998). An essay on the principle of population. Bölüm 2, s.6-7 içinde, Electronic Scholarly Publishing Project
Mann, S., Ferjani A. ve Reissig, L. (2012). What matters to consumers of organic wine? British Food Journal, 114(2), 272-284.
Michaelidou, N. ve Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32(2), 163-170.
Paul, J. ve Rana, J. (2012). Consumer behavior and purchase intention for organic food. Journal of Consumer Marketing, 29(6), 412-422.
Putrevu, S. ve Lord, K. R. (1994). Comparative and noncomparative advertising: Attitudinal effects under cognitive and affective involvement conditions. Journal of Advertising, 23(2), 77-91.
Regattieri A., Gamberi M. ve Manzini R. (2007). Traceability of food products: General framework and experimental evidence. Journal of Food Engineering, 81(2), 347-356.
Roddy, G., Cowan, C. A. ve Hutchinson, G. (1996). Consumer attitudes and behaviour to organic foods in Ireland. Journal of International Consumer Marketing, 9(2), 41-63.
Roosen, J. (2003). Marketing of safe food through labeling. Journal of Food Distribution Research, 34(3), 77-82.
Saba, A. ve Messina, F. (2003). Attitudes towards organic foods and risk/benefit perception associated with pesticides. Food Quality and Preference, 14(8), 637-645.
Sarıkaya, N. (2007). Organik ürün tüketimini etkileyen faktörler ve tutumlar üzerine bir saha çalışması. Kocaeli Üniversitesi SBE Dergisi, 14(2), 110-125.
Sarig, Y. (2003). Traceability of food products. CIGR Journal of Scientific Research and Developments, 5(12), 54-65.
Schifferstein, H. N. J. ve Oude Ophuis, P. A. M. (1998). Health-related determinants of organic food consumption in the Netherlands. Food Quality and Preference, 9(3), 119-133.
Shaharudin, M. R., Pani, J. J., Mansor S. W. ve Elias, S. J. (2010). Factors affecting purchase intention of organic food in Malaysias Kedah state. Cross-Cultural Communication, 6(2), 105-116.
Suprapto, B., ve Wijaya, T. (2012). Model of consumers buying intention towards organic food: A study among mothers in Indonesian. International Conference on Economics, Business and Marketing Management, IPEDR vol.29, IACSIT Press, Singapore.
Tarkiainen, A. ve Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal, 107(11), 808-822.
T.C. Tarım ve Köyişleri Bakanlığı, Tarımsal Üretim ve Geliştirme Müdürlüğü, (2006), Organik Tarım Stratej i Belgesi (Taslak), Tarım ve Köyişleri Bakanlığı, Ankara Aktaran: Durmaz, D. H. (2010) Türkiye ve dünyada organik tarımın ekonomik boyutu: Organik tarımın Adana ili ekonomisindeki yeri, yayınlanmamış yüksek lisans tezi, Anadolu Üniversitesi Sosyal Bilimler Enstitüsü.
Williams, P. R. D. ve Hammit, J. K. (2001). Perceived risks of conventional and organic produce: pesticides, pathogens, and natural toxins. Risk Analysis, 21(2), 319-330.
Wirth, F. F., Stanton, J. L. ve Wiley, J. B. (2011). The relative importance of search versus credence product attributes: Organic and locally grown. Agricultural and Resource Economics Review, 40(1), 48-62.
Yee, W. M. S., Yeung, R. M. W. ve Morris, J. (2005). Food safety: Building consumer trust in livestock farmers for potential purchase behaviour. British Food Journal, 107(11), 841-854.

Ekonomik ve Sosyal Araştırmalar Dergisi-Cover

ISSN: 1306-2174
Yayın Aralığı: Yılda 2 Sayı
Başlangıç: 2005
Yayıncı: Abant İzzet Baysal Üniversitesi İktisadi ve İdari Bilimler Fakültesi