Pazarlama Anlayışında Siyasal Pazarlamanın Yeri ve Pazar Konumlarına Göre Siyasi Partilerin Stratejik Analizi

Pazarlama, siyasal pazarlama faaliyetlerinin tasarlanmasında ve uygulanmasında toplumsal ve siyasal dinamikleri harekete geçirmesi yönünden son derece islevsel bir özellik tasımaktadır. Özellikle son yıllarda, siyasi partiler ve adaylar rekabet avantajı sağlamak için pazarlama biliminden genis ölçüde yararlanmaktadırlar. Siyasi partilerin programları ile seçmenlerin beklentileri arasında gerçeklestirilecek bir örtüsme siyasi partilerin rakiplerine göre daha avantajlı bir konuma geçmesini sağlayacaktır. Bu çalısmada, pazarlama faaliyetleri ile siyasal pazarlama arasındaki iliski incelenmis ve siyasi partilerin uygulayacakları stratejilere yönelik çesitli önerilerde bulunulmustur.

Political Marketing in the Marketing Concept and Strategic Analysis of Political Parties Acording to Their Market Positions

Marketing is highly functional in designing and implementing activities for political marketing and triggering political dynamics. Especially in recent years, political parties and candidates take advantage of marketing science in order to gain competitive advantages. An overlap between political party programs and the voters’ expectations would give a great advantage to parties in their political competition. This study elaborates the relationship between marketing activities and political marketing, and gives some recommendations to political parties pertaining marketing strategies.

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