BELİRSİZLİK ALTINDA FİYATLAMA TEORİLERİNE POST KEYNESYEN YAKLAŞIMLAR

Mikro ekonominin temel konularından biri olan fiyatlamanın, rekabetin var olduğu bir ortamda firmalar için stratejik bir önemi vardır. Ekonomi literatüründe fiyatlama ile ilgili çeşitli teorilerin varlığı bu önemi açık bir şekilde ortaya koymaktadır. Bu çalışma, gerçekçi bir bakış açısına dayanan Post Keynesyen fiyatlama yaklaşımlarının genel bir tanıtımıdır. Bu çerçevede çalışmada, ekonomideki belirsizlik koşulları altında firmaların fiyatlama kararlarını nasıl verdikleri, Post Keynesyen ekonomi açısından açıklanmaktadır

Anahtar Kelimeler:

Fiyatlama; Post Keynesyen ekonomi; Belirsizlik; Karar-alma

BELİRSİZLİK ALTINDA FİYATLAMA TEORİLERİNE POST KEYNESYEN YAKLAŞIMLAR

Pricing which is one of the fundamental issues of microeconomics is strategically significant for the firms in a competitive environment. The presence of various theories related to pricing in the economic literature presents this significance explicitly. This paper is an overview of Post Keynesian pricing approaches that based on a realist perspective. In this framework in the study, how decision-making for pricing of firms under uncertainty conditions in the economy is explained in terms of Post Keynesian economics

Keywords:

Pricing; Post Keynesian economics; Uncertainty; Decision-making,

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