Regional Products in the European Policy Context- Stakeholders' Benefits

Bu çalışma, “Kaliteli Tarımsal Ürünler” olarak adlandırılan ürünlerin başta tüketicileri olmak üzere, paydaşlarının bakış açılarını ortaya koymayı hedeflemektedir. Bölgesel pazarlama kapsamında tüketicilerin olduğu kadar üretici ve uzmanların da önemi göz ardı edilemez. Bu makalede sözü geçen ürünler, aslında Ortak Piyasalar ile ilişkili olsalar da, daha geniş bir anlamda ele alınmaktadır. Bunlar, dünya piyasaları kapsamında küreselleşme ve seri üretimin yol açtığı sorunların üstesinden gelmeyi hedefleyerek pazarlanan isimsiz/markasız ürünlerdir. Çalışmanın yazarı, “Kaliteli Tarımsal Ürünler” gibi üretim dallarının girişimciliğe destek olduğunu ve bu ürünlerin özellikle küçük işletmeler için bir tanıtım aracı görevi yaptığı konusu üzerinde durmaktadır. Bu ürünler ayrıca ekolojik dengenin korunması, yoksul bölgelerin harekete geçirilerek teşvik edilmesi ve eşit şartlarda, ancak yoğun bir rekabete yön vermesi özellikleri ile günümüz beklentileri ile uyum göstermektedir. Ayrıca deneyimler, bu etkinliklerin girişimcilik ruhunu desteklediğini göstermektedir.

Avrupa Politikası Kapsamında Bölgesel Ürünler Paydaşların Çıkarları

This article attempts to observe the issue of so called Quality Agricultural Products (QAP) from several stakeholders’ point of view, particularly as concerns a purchaser of such type of goods. It is certain that importance of producers and specialists involved in regional products marketing cannot be omitted. Considerations presented in the article, though connected with the Common Market, have a wider meaning and can be used in a discussion about other markets in the world as a counterbalance for progressive globalization and mass production with rather anonymous goods. In the paper the author tried to stress that such initiatives as QAP are essential as they directly contribute to backing entrepreneurship and ensure publicity which particularly for small companies is often the only chance for wider promotion. Moreover, they meet contemporary expectations and requirements in market environment regarding ecological aspects, activation and stimulation of poorer regions, and encouraging fair-play yet intense competition. And as the practical experiences prove, these activities result in increasing entrepreneurial spirit.

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