Üniversite Seçimini Etkileyen Faktörler: Üniversite 1. Sınıf Öğrencileri Üzerine Bir Araştırma

Bu çalışma öğrencilerin üniversite tercih dönemlerinde seçimlerini etkileyen faktörleri araştırmak amacıyla gerçekleştirilmiştir. Araştırma verileri, bu çalışma kapsamında araştırmacılar tarafından geliştirilen ölçeğin, Türkiye’nin kuzey-batısında yer alan iki farklı devlet üniversitesinde 1. sınıfta öğrenim görmekte olan 630 öğrenciye uygulanması ile elde edilmiştir. Bu çalışmada nicel araştırma yöntemlerinden betimsel tarama modeli kullanılmıştır.  Araştırmada kullanılan “Üniversite Tercihlerini Etkileyen Faktörler Ölçeği”ne ilişkin yapılan açımlayıcı faktör analizi sonuçlarına göre ölçeğin altı alt-boyuttan oluştuğu ve toplam varyansın % 59.58’ini açıkladığı belirlenmiştir. Araştırma sonucunda, öğrencilerin üniversite tercihlerini etkileyen en önemli faktörlerin “gelecek kariyer beklentileri” ve “üniversitelerin eğitim kalitesi ve popülerliği” olduğu ortaya çıkmıştır. Öte yandan “şehrin tanıdık olması ve şehirde tanıdıkların olması” altboyutunun üniversite tercihlerinde en az etkili altboyut olduğu sonucunda ulaşılmıştır. Ayrıca, sosyo-ekonomik açıdan ‘düşük’ grupta olan öğrencilerin “üniversitelerin eğitim kalitesi ve popülerliği”ne diğer öğrencilerden daha az önem verdiği görülmüştür. Son olarak, önemli olduğu düşünülen bir diğer sonuç ise; öğrencilerin üniversite giriş sınavı puanları arttıkça, üniversite tercihlerinde etkili olan özellikleri daha az önemsemeleri olmuştur.

Factors Affecting University Choice: A Study on University Freshman Students

The purpose of this study is to investigate the factors that affect students’ university choice in the university/major selection period. The data was obtained via a questionnaire developed by the researchers and applied to sample of participants comprising the 630 freshman students enrolled in two different universities located in north-west part of Turkey. This study was framed within quantitative paradigm. Descriptive survey designs were used to describe the factors that affect freshman’ university preferences. The questionnaire called “Factors Affecting University Choice Scale” explained 59.58 % of total variance along with six dimensions. As a result of the study, it was found that the most important factors affecting students' preferences were ‘future expectation for career’ and ‘quality and popularity of education given by universities’ dimensions, while the least effective dimension was ‘familiarities of cities and having familiars in cities’. It was found that students who had ‘low level’ social economic status give less importance to ‘quality and popularity of education given by universities’ than any other students. Another result which is supposed to be important is that as the students’ university entrance exam scores increase, they give less importance to the dimensions that are effective in the university preferences.

___

  • Akar, C. (2012). Üniversite seçimini etkileyen faktörler: İktisadi ve idari bilimler öğrencileri üzerine bir çalışma [Factors affecting university choice: A study on students of economics and administrative sciences]. Eskişehir Osmangazi Üniversitesi - İİBF Dergisi, 7(1), 97-120.
  • Amca, H. (2011). Üniversitelerin tercih edilmesini etkileyen faktörler [Factor effecting university preference] Retrieved from http://www.emu.edu.tr/amca/universitelerinTercihiEdilmesiniEtkileyenFaktorler.pdf
  • Arpan, L. M., Raney, A. A. & Zivnuska S. (2003). A cognitive approach to understanding university image. Corporate Communication, 8(2), 97–113.
  • Baker, S., & B Brown. (2007). Images of excellence: Constructions of institutional prestige and reflections in the university choice process. British Journal of Sociology of Education. 28(3), 377–391.
  • Baltacı, F., Üngüren, E., Avsallı, H., & Demirel, O. N. (2012). Turizm Eğitimi Alan Öğrencilerin Eğitim Memnuniyetlerinin ve Geleceğe Yönelik Bakış Açıların Belirlemesine Yönelik Bir Araştırma. [A Study to Determine Tourism Students’ Perspective on Educational Satisfaction and Future] Alanya İşletme Fakültesi Dergisi, 4(1), 17-25.
  • Beswick, R. L. K. (1989). A study of factors associated with student choice in the university selection process (Unpublished master thesis), The University of Lethbridge.
  • Briggs, S. (2006). An exploratory study of the factors influencing undergraduate student choice: The case of higher education in Scotland, Studies in Higher Education, 31(6), 705-722.
  • Chapman, D. W. (1981). A model of student college choice. Journal of Higher Education, 52(5), 490–505.
  • Cosser, M. & Du Toit, J. (Eds) (2002). From school to higher education: Factors affecting the choice of grade 12 learners. Cape Town: HSRC Publishers.
  • Çetinsaya, G. (2014). Büyüme, kalite, uluslararasılaşma: Türkiye yükseköğretimi için bir yol haritası [Growing, Quality, Internationalisation: Road map for Turkish higher education], Ankara: Yükseköğretim Yayın Kurulu.
  • Dunnett, A., Moorhouse, J., Walsh, C. & Barry C. (2012). Choosing a university: A conjoint analysis of the impact of higher fees on students applying for university in 2012, Tertiary Education and Management, 18(3), 199-220.
  • Filter, S. (2010). The choice-of-college decision of academically talented students, The George Washington University, (Unpublished doctoral thesis), Retrieved from http://media.proquest.com/media/pq/classic/doc/2003885961/fmt/ai/rep/NPDF?_s=gn6Nwx50WmJ6Dxi6mBmWtlq3gqo%3D.
  • Fraenkel, J. R., N. E. Wallen., & Hyun, H. H. (2011).How to design and evaluate research in education (7th ed.). PA: McGraw-Hill.
  • Hanson, G. R., Norman, T., & William, A. (1998). The Decision to Attend UT-Austin: What Makes a Difference? Retrieved from http://www.utexas.edit/student/research/reports/ccweb/CCweb.html
  • Helms, R. M. (2008). University admission worldwide. Education Working Paper Series, 15, 1-48.
  • Hooley, G. J., & Lynch, J. E. (1981). Modelling the Student University Choice Process Through the Use of Conjoint Measurement Techniques.European Research, 9(4), 158-170.
  • George, D., & L. S. Mallery.(2001). SPSS for windows step by step: A simple guide and reference 15.0 update (8th ed.). MA: Allyn & Bacon.
  • Gorman, W.P. (1976). An evaluation of student attracting methods and university features by attending students. University and University, 51, 220-230.
  • Hannukainen, K. (2008). Why do Chinese students choose to study in the Helsinki Region? Available Accessed from: http://www.helsinki.fi/news/archive/8-2008/19-12-12-42 in Novemver 2017.
  • Hearn, J. (1984). The relative roles of academic ascribed and socioeconomic characteristics in college destinations. Sociology of Education, 57(1), 22-30.
  • Heller, D. E. (1997). Student price response in higher education: An update to Leslie and Brinkman. Journal of Higher Education 68(6), 624-659.
  • Isherwood G. B. (1991). College choice: A survey of English-speaking high school students in Quebec. Canadian Journal of Education, 16(1), 72-81.
  • Keling, S. B., A. Krishnan, A, & O. Nurtjahja, (2007). Evaluative criteria for selection of private universities and colleges in Malaysia. Journal of International Management Studies, 2(1), 1-11.
  • Kurt, A. (2013). Üniversite tercih ederken nelere dikkat edilmeli? [What should be considered for university preference] Retrieved from http://mebk12.meb.gov.tr/meb_iys_dosyalar/01/17/950146/icerikler/universite-tercih-ederken-nelere-dikkat-edilmeli_355325.html.maringe
  • Liên, Đ. T. H., Hòa N. T. N., & Anh, N. T. L.(2015). Factors Influencing VNU-IS Students’ Choice of University. VNU Journal of Science: Social Sciences and Humanities, 31(4), 67-76.
  • Maringe, F. (2006). University and course choice: Implications for positioning, recruitment and marketing. International Journal of Educational Management, 20(6), 466 – 479.
  • Martin, C. D. (1994). How do rural students choose a campus: A case study of the University of South Australia, Rural Society, 5(2): 28-36.
  • Martin, N. K., & Dixon, P. N. (1991).Factors influencing student’s college choice. Journal of College Student Development, 32, 253-257.
  • Mazzarol, T., & Soutar, G. N. (2002). Push-Pull’ factors influencing international student destination choice. The International Journal of Educational Management, 16(2), 82-90.
  • McDonnell, M. (1995).Things to consider when evaluating college. Retrieved from http://www.gseis.ucla.edu/mm/cc/info/choosing/eval.html
  • McDuff, D. (2007). Quality, tuition and applications to in-state public colleges. Economics of Education Review, 26(4), 433-449.
  • Moogan, Y. J., & Baron, S. (2003). An analysis of student characteristics within the student decision making process. Journal of Further and Higher Education, 27(3), 271-287.
  • Mourad, M. (2011). Role of brand related factors in influencing student’s choice in Higher Education (HE) market. International Journal of Management in Education, 5(2), 258-270.
  • MEB. (2016). Milli eğitim istatistikleri: Örgün eğitim. [National Education Statistics: Formal Education] Ankara: Milli Eğitim Bakanlığı Strateji Geliştirme Başkanlığı Yayınları.
  • MORI (2002), Student living report 2002, Retrieved from http:// www.unite-group.co.uk/binaries/525/934/the-student-living-report-2002.pdf
  • OSYM. (2016). YGS Sayısal Bilgiler. [YGS Numerical Information] Retrieved from http:/dokuman.osym.gov.tr/pdfdokuman/2016/YGS/2016_YGS_Sayisal_Bilgiler.pdf
  • Özcan, H. (2015). Öğrencilerin tercihlerine etki eden faktörler üzerine bir araştırma [An investigation on factors affecting students’ university choice] (Unpublished master thesis), Düzce University Graduate School of Social Sciences.
  • Polat, S., (2012). The factors that students consider in university and department selection: A qualitative and quantitative study of Kocaeli university, Faculty of Education Students, Procedia - Social and Behavioral Sciences, 47, 2140-2145.
  • Rehberg, R. A. (1967). Adolescent career aspirations and expectations: Evaluation of two contrary stratification hypotheses. Pacific Sociological Review, 10, 81-90.
  • Shank, M. D., & Beasley, F. (1998). Gender effects on the university selection process. Journal of Marketing for Higher Education, 8(3), 63-71.
  • Soo, K. T., & Elliott, C. (2008). Price doesn’t matter: Overseas students in UK higher education, Lancaster University unpublished manuscript.
  • Soutar, G., & J. Turner, (2002). “Students’ preferences for university: a conjoint analysis,” The International Journal of Educational Management, 16(1), 40-45.
  • Tatar E., Oktay M. (2006). Search, choice and persistence for higher education a case study in Turkey. Eurasia Journal of Mathematics, Science and Technology Education, 2(2), 115-129.
  • Veloutsou, C., Lewis J. W. & Paton R. A. (2004). University selection: Information requirements and importance. International Journal of Education al Management, 18(3), 160-171.
  • Wiese, M., Van Heerden, C. H., Jordaan, Y. (2010). The role of demographics in students selection of higher education institutions. Acta Commercii, 10(1), 150-163. doi: 10.4102/ac.v10i1.124.
  • Yılmaz, Ö. (2012). Öğrencilerin üniversite tercihini etkileyen kriterlerin belirlenmesinde analitik hiyerarşi proses uygulaması ve Süleyman Demirel Üniversitesi örneği [The practice of analytic hierarchy of process at determination of criterions which affects the university preference of students: the example of Suleyman Demirel University]. (Master thesis). Süleyman Demirel University Graduate School pf Social Sciences.
  • Weiler, W. C. (1996). Factors influencing the matriculation choice of high ability students.Economics of Education. 15(1)12-36.
  • Worthington, R.L., & Whittaker, T.A. (2006), “Scale development research: a content analysis and recommendations for best practices”, The Counseling Psychologist, 34 (6), 806-838.
  • Zuker, R.F. (2006) . Factors to Consider in Selecting a University. Retrieved from http://www.thehighschoolgraduate.com/editorial/DF/factors
  • https://www.cnnturk.com/universiterehberim/issizlik-orani-en-yuksek-olan-bolumler?page=1
  • https://www.ntv.com.tr/egitim/universitelerde-214-bin-430-kontenjan-bos kaldi,dawlKePhA0OZzIlEaJ_2ZA