MALİYET LİDERLİĞİ STRATEJİSİ, TOPLAM KALİTE YÖNETİMİ UYGULAMALARI VE FİNANSAL PERFORMANS İLİŞKİSİ

İşletmeler rekabetin üstesinden gelebilmek için bazı rekabet stratejileri ve toplam kalite yönetimi prensiplerini uygulama gereği duyarlar. Bu çalışmanın amacı maliyet liderliği stratejisi, toplam kalite yönetimi uygulamaları ve finansal perfromans arasındaki ilişkiyi literatür çalışması ve ampirik analizle göstermektir. 142 büyük işletmenin 449 yöneticisine anket uygulandı. Toplanan bilgi AMOS ile değerlendirildi. Sonuç olarak, maliyet liderliği stratejisi, toplam kalite yönetimi uygulamaları ve finansal performans arasındaki ilişki ortaya kondu. Bununla birlikte TKY uygulamaları ve finansal performans arasındaki ilişki de değerlendirildi

Anahtar Kelimeler:

Maliyet Liderliği Stratejisi, Toplam Kalite Yönetimi Uygulamaları, Finansal Performans, Rekabet Stratejileri

THE RELATIONSHIP BETWEEN COST LEADERSHIP STRATEGY, TOTAL QUALITY MANAGEMENT APPLICATIONS AND FINANCIAL PERFORMANCE

Firms need to implement some competition strategies and total quality management applications to overcome the fierce competition among others. The purpose of this study is to show the relationship between cost leadership strategy, total quality management applications and firms’ financial performance with literature review and empirical analysis. 449 questionnaires were conducted to the managers of 142 big firms. The data gathered was assessed with AMOS. As a result, the relationship between cost leadership strategy, total quality management applications and firms’ financial performance has been gathered. In addition, the relationship between TQM applications and financial performance has also been gathered.

Keywords:

Cost Leadership Strategy, Total Quality Management Applications, Financial Performance, Competition Strategies,

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