Kurumsal Teori Bağlamında Türkiye’de Finansal Performans-Firma İtibarı İlişkisi

İktisadi büyümenin ana kaynaklarından biri olarak kurumsal kaliteyi gösteren araştırmacılar, sürdürülebilir büyüme için firmaların üretim ve istihdam artışı sağlama çabalarının artık yeterli olmadığını belirtmektedirler. Dolayısıyla ekonomilerin firma itibarı gibi maddi olmayan duran varlıklara ihtiyaçları vardır. Firma itibarı tamamen paydaşların algılarına dayanmaktadır. Bu çalışmada, Türkiye’de 2006-2016 yılları arasında firma itibarı ile paydaşların algılarını etkileyebilen finansal performans arasındaki potansiyel ilişki incelenmektedir. Sonuçlar, şirketlerin varlıklarındaki herhangi bir artışın bir sonraki dönemde paydaşların algılarını artırdığını, borçluluktaki artışın ise daha kötü bir firma itibarı yarattığını gösteriyor

Anahtar Kelimeler:

Kurumsal teori, firma itibarı, finansal performans, panel veri analizi

The Financial Performance-Corporate Reputation Nexus in Turkey in the Institutional Theory Context

The scholars who indicate the institutional quality as one of main sources of economic growth state that any endeavor of companies increasing production and employment are no longer sufficient for sustainable growth. Therefore, economies need intangible assets such as corporate reputation CR . CR entirely depends on stakeholders’ perception. In this study, we investigate the potential linkage between CR and financial performances of companies, which can affect the stakeholders’ perception, in Turkey between 2006 and 2016. The results show that any increase in companies’ assets fosters the perceptions of stakeholders in next period while a raise in indebtedness causes worse reputation.

Keywords:

Institutional Theory, Corporate Reputation, Financial Performance, Panel Data Analysis,

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