Alaattin PARLAKKILIÇ, Muhammed ÜZMEZ, Süleyman MERTOĞLU

DIGITAL TRANSFORMATION OF E-COMMERCE: HOW DID COVID-19 AFFECT CUSTOMERS' ONLINE SHOPPING BEHAVIORS?

The E-commerce Industry has many changes that affect both the industry and the scope of competition. In this study, online shopping was examined with the factors affecting customer evaluation in the Covid-19 pandemic. During Covid-19, shopping is mostly done online because people are at home. A quantitative method with a questionnaire was applied to 150 active online customers to determine customer evaluation for online shopping. Demographic characteristics, gender, age, marital status, and graduation impact analysis were found to affect online shopping. Minimizing the problems in shipping processes and increasing payment options are important findings. Social media was found to be a significant commercial potential for online shopping during the Covid-19 period. The effect of Trust, Cargo Tracking, Website Features, and Satisfaction was examined. It was determined that there was a negative relationship between Trust and Cargo-Tracking in the Covid-19 period. It was concluded that a positive shipping process increases confidence in Covid-19 period. It was determined that bad features of the websites negatively affect customers' trust. Finally, it has been found that

Keywords:

Covid-19, trust, satisfaction e-commerce, cargo, online shopping,

PDF

___

Ağaç, S., D. Sevinir, and T. Yılmaz. 2018. Online Giyim Alışverişinde Tüketicilerin Karşılaştıkları Sorunların Cinsiyet Değişkenine Göre İncelenmesi. Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi, Yıl: 8, Sayı: 15, s. (57-71).
Algür, S. and F. Cengiz, 2011. Türk Tüketicilere Göre Online (Çevrimiçi) Alışverişin Riskleri ve Yararları. Yaşar Üniversitesi Dergisi 22(6), s.3666-3680.
Anbar, A. 2001. E-Ticarette Karşılaşılan Sorunlar ve Çözüm Önerileri. Akdeniz Üniversitesi İ.İ.B.F Dergisi (c. 2), s. 18-32.
Appel, G., L. Grewal, Hadi, R. et al. 2020.The future of social media in marketing. J. of the Acad. Mark. Sci. 48, 79–95 (2020). https://doi.org/10.1007/s11747-019-00695-1
Atkins, B.2019. Logistics In The E-Commerce Era. Forbes. https://www.forbes.com/sites/betsyatkins/2019/05/06/logistics-in-the-e-commerce-era/#68bb9a0574d4
Clement, J. 2018. U.S. online shopping product categories 2017, by gender. Statista. https://www.statista.com/statistics/311406/us-online-shopping-categories-gender/
Cooper A., R. Reimann, D. Cronin and C. Noessel.2014.. About Face: The Essentials of Interaction Design. Hoboken, NJ: Wiley, 2014.
Demirel, H. 2010. Üniversite Öğrencilerinin Elektronik Alışveriş Hakkındaki Görüşleri. Gazi Üniversitesi İ.İ.B.F Dergisi 12(3), (s.119-134).
Gopinath, G..2020. The Great Lockdown: Worst Economic Downturn Since the Great Depression. https://blogs.imf.org/2020/04/14/the-great-lockdown-worst-economic-downturn-since-the-great-depression/
Anderson, J and L. Rainie. 2018. The Future of Well-Being in a Tech-Saturated World. http://www.elon.edu/docs/eweb/imagining/surveys/2018_survey/
Elon_Pew_Digital_Life _and_ Well_Being_Report_2018_Expanded_Version.pdf
Kemp, s.2020. Digital 2020: 3.8 Billion People Use Social Media https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media
Mcleod, V.2020.COVID-19: A History of Coronavirus,How did we get to this point? https://www.labmanager.com/lab-health-and-safety/covid-19-a-history-of-coronavirus-22021
Menzheres, A.2018. Recent E-Commerce Security Issues And Best Practices. Eteam. https://www.eteam.io/blog/e-commerce-security-issues
Mucan, B., M. Tanyeri. 2017. İnternet Ortamindaki Alişveriş Deneyiminin İnternetten Satin Alma Niyetine Etkisi Ve Bir Uygulama. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , 18 (4) , 677-692 .
Ouellette, C. 2020. Online Shopping Statistics You Need to Know in 2020. https://optinmonster.com/online-shopping-statistics/#ecommerce-statistics
Rainie, L., and J. Anderson. 2017. The Future of Jobs and Jobs Training. https://www.pewresearch.org/internet/2017/05/03/the-future-of-jobs-and-jobs-training/
Saydan, R. 2008. Tüketicilerin Online Alışverişe Yönelik Risk ve Fayda Algılamaları: Geleneksel ve Online Tüketicilerin Karşılaştırılması. Elektronik Sosyal Bilimler Dergisi, c.7, s(23), (s.386-402).
Tharuka, A., and P. Madumali. 2018. Consumers' Online Purchase Intention In Textile Products. GSJ: Volume 6, Issue 6
Topic, M and, B. Mitchell. 2019. Generation Z & Consumer Trends In Environmental Packaging. Project Report. The Retail Institute, Leeds.
TUBİSAD.2018. Deloitte Türkiye, SimilarWeb ve İnveon, 2018. Türkiye e-Ticaret 2018 Pazar Büyüklüğü Raporu.
Uğur, U. 2016. İnternet Kullanıcılarının Online Alışveriş İlgilenim Düzeyleri: Sivas İl Örneği. Akademik Bakış Dergisi. Sayı: 58, (s.392-403)
Worldpay. 2018. Global Payments Report 2018. Retrieved from: https://www.worldpay.com/us/insight/articles/2018-11/global-payments-report-2018
Yapraklı, Ş., G Akkuş,. and Ç. Akkuş. 2014. Online Müşteri Deneyiminin Güvene Etkisi: Online Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma. International Journal of Social Science. Sayı (29), s 403-425.