Yeni eğitim paradigması olarak e-öğrenme 2.0 ve satış elemanlarının eğitiminde kullanımı

E-öğrenme 2.0, Web 2.0 alt yapısıyla öğrenmeyi birleştirerek, Web’in sosyal öğrenme amaçlı kullanımını ifade etmektedir. Günümüzde satış elemanlarının eğitiminde bir alternatif olarak “e-öğrenme 2.0”a başvurulabilir. Bu çalışmanın iki temel amacı vardır. Birincisi yeni eğitim paradigması olarak e-öğrenme 2.0’ı açıklamaktır. Çalışmanın ikinci amacını, bir eğitim yöntemi olarak e-öğrenme 2.0’ın satış elemanlarının eğitiminde nasıl kullanılacağının ortaya konulması oluşturmaktadır. Bu amaçla, Web 2.0’ın temel özellikleri e-öğrenme bağlamında ele alınmıştır. Ayrıca eöğrenme 2.0 uygulamaları, satış elemanlarının eğitimi içerisine entegre edilmiştir. Sonuçta, gelişen bilgisayar ve internet teknolojileriyle yakın gelecekte e-öğrenme 2.0’ın önem kazanacağı ve satış elemanlarının eğitiminde e-öğrenme 2.0’ın rolünün ve etkisinin artacağı söylenebilir.

E-learning 2.0 as a new education paradigm and its use in the training of salespeople

By combining learning with Web 2.0 infrastructure, E-learning 2.0 describes the use of Web for social learning purposes. Nowadays ‘e-learning 2.0’ can be applied as an alternative for the training of salespeople. There are two main goals of this study. First, this study is aimed to explain e-learning 2.0 as the new education paradigm. Second, it is aimed to present how e-learning 2.0 as the new education paradigm can be used in the training of salespeople. By considering these aims, the basic features of Web 2.0 have been handled in the context of e-learning. Also, elearning 2.0 applications have been integrated into the training of salespeople within the scope of this study. In conclusion, it can be stated that e-learning 2.0 will gain importance in the near future with developing computer and internet technologies, and the role and affect of e-learning 2.0 in the training of salespeople will increase.

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