Burak NAKIBOĞLU, Ceyda KELEŞ, Serap ÇABUK

Tüketicilerin Yeşil (Ürün) Satın Alma Davranışlarının Sosyo-Demografik Değişkenler Açısından İncelenmesi

Bu çalışmada tüketicilerin sosyo-demografik özellikleri ile yeşil satın alma davranışları arasındaki ilişkiler incelenmiştir. Saha çalışması, Adana’nın en büyük alışveriş merkezinde 600 tüketici ile yapılan anket ile gerçekleştirilmiştir. Çalışma sonuçlarına göre tüketicilerin yeşil satın alma davranışları ile cinsiyet, medeni durumu, yaşı, eğitimi ve geliri arasında anlamlı ilişkiler söz konusudur. Yeşil ürün satın alan tüketiciler kadın, evli, genç, eğitimli ve yüksek hane gelirine sahip bireylerdir.

In this study, the relationships between the social-demographic characteristics of consumers and consumers’ green purchasing behaviour have been examined. A field study was conducted on the consumers shopping from the biggest shopping center in Adana. Analysis of study was carried through 600 questionnaires. According to the field’s results, there is a significant relationship between consumers’ green purchasing behaviour and gender, marital status, age, education and income. Consumer, who purchases green product is female, married, young, educated and has higher income.

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