THE EFFECTS OF KNOWLEDGE AND INNOVATION MANAGEMENT PROCESSES ON INNOVATION CAPABILITY AND NEW PRODUCT DEVELOPMENT SUCCESS

Knowledge management contributes to the performance of enterprises in developing goods and services, but also serves as a tool in the development of innovation capability and in the innovation process. The aim of this research is to examine whether knowledge and innovation management has an impact on the innovation capabilities of enterprises and on the success of new products. In line with this aim, 10 enterprises that constitute the majority of the domestic market in the Turkish white goods sector have formed the universe of the research. As a sampling method, judgemental sampling method was selected, and 600 white collar employees were included in the study. Data were analyzed using SPSS and AMOSS programs. As a result of the research, it has been concluded that innovation ability has a direct impact on new product success. Moreover, it has emerged that information creation, process innovation and capability innovation have directly affected innovation capability. On the other hand, inter-organizational information sharing and implementation and structural innovation have no effect on innovation capability.

BİLGİ VE İNOVASYON YÖNETİM SÜRECİ BOYUTLARININ İNOVASYON YETENEĞİ VE YENİ ÜRÜN BAŞARISINA ETKİSİ

Bilgi yönetimi, işletmelerin mal ve hizmet geliştirme performansına katkı sağlamakla birlikte inovasyon yeteneğinin gelişmesinde ve inovasyon sürecinde aracı görevini üstlenmektedir. Bu araştırmanın amacı bilgi ve inovasyon yönetiminin işletmelerin inovasyon yeteneklerine ve yeni ürün başarısına etkileri olup olmadığının incelenmesidir. Bu amaç doğrultusunda, Türkiye beyaz eşya sektöründeki iç pazarın büyük çoğunluğunu oluşturan 10 işletme araştırmanın evrenini oluşturmuştur. Örnekleme yöntemi olarak da Yargısal Örnekleme Yöntemi seçilmiş ve araştırmaya 600 beyaz yakalı çalışan dâhil edilmiştir. Veriler SPSS ve AMOS programlarıyla analiz edilmiştir. Araştırma sonucunda, inovasyon yeteneğinin yeni ürün başarısına doğrudan etkisi olduğu, yine aynı şekilde bilgi yaratmanın, süreç inovasyonunun ve yetenek inovasyonunun inovasyon yeteneğini doğrudan etkilediği ortaya çıkmıştır. Buna karşılık örgüt içi bilgi paylaşımı ve uygulamanın ve yapısal inovasyonun inovasyon yeteneği üzerinde herhangi bir etkisi tespit edilmemiştir.

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