Strateji uygulama yetkinliği: Brisa strateji süreci vaka incelemesi

Strateji uygulama yetkinliği —bir organizasyonun eylemlerinin stratejik niyetleri ile örtüşme derecesi— organizasyonun stratejik hedeflerine ulaşması için çok önemlidir. Ancak, organizasyonların strateji uygulama yetkinliklerini nasıl geliştirebilecekleri hakkında yeterince çalışma bulunmamaktadır. Bu araştırma, strateji uygulama yetkinliğinin öncülleri ile ilgili bir teorik çerçeve geliştirmeyi ve bu çerçevenin uygulamasının bir ampirik vaka çalışması ile göstermeyi amaçlamaktadır. Strateji uygulama yetkinliği kavramı geleneksel strateji süreci yaklaşımıyla kıyaslanarak tanımlanmış ve üç öncülü stratejik katılım, uyum ve bağlılık olarak belirlenmiştir. Strateji uygulama yetkinliğinin öncülleri ile ilgili geliştirilen bu teorik çerçeve lastik sektöründe faaliyet gösteren uluslararası bir firma olan Brisa Bridgestone Sabancı Lastik ve Ticaret A.Ş’nin strateji süreci ile ilgili bir vaka analizinde tatbik edilmiştir. Vaka analizi bulguları, stratejilerin tüm kademelerden yeni önerilerin ortaya çıkmasına imkân verecek şekilde yüksek katılım ile belirlenmesinin ve süreç katılımcılarının stratejilerin arkasında yatan niyetler hakkında ortak anlayışa ve stratejilere bağlılığa sahip olmalarının kurumun üstün strateji uygulama yetkinliğine işaret ettiğini göstermektedir.

The strategy implementation competence: A case analysis of Brisa’s strategy process

Strategy implementation competence, defined as the alignment between an organization’s actions and strategic intentions, is central in achieving long term strategic goals. However, the extant literature on how organizations can improve their strategy implementation competence is scarce. This research aims to develop a theoretical framework about the antecedents of strategy implementation competence and demonstrate its application in a single case study. After positioning the strategy implementation competence view compared to the traditional strategy process approach, we identify three antecedents of the concept: strategic involvement, alignment, and commitment. We illustrate how these antecedents are associated with the strategy implementation competence in a leading international firm in the tire industry: Brisa Bridgestone Sabanci Lastik ve Ticaret A.S. The case study results show that strategic involvement from multiple hierarchical levels enables strategy implementation competence. In addition, organizational members’ shared understanding of corporate strategies and their commitment to strategies induce strategy implementation competence.

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