ERKEN ULUSLARARASILAŞMADA AĞ İLİŞKİLERİNİN ROLÜ ÜZERİNE BİR ÖRNEK OLAY ÇALIŞMASI: TURKUAZ YATAK ÖRNEĞİ

Kuruluşlarıyla beraber veya kuruluşlarını müteakip kısa süreler içerisinde uluslararasılaşan işletmeler,dünya çapında sayıca artmaktadır. Bu çalışma, yabancı pazarlarda önemli gelir akışları yaratabilen buişletmelerin, başarılarının temel dinamiklerinden biri olarak görülen, “ağ ilişkilerine” odaklanmaktadır.Araştırmada, ağ ilişkilerinin işletmelerin erken uluslararasılaşmasındaki rolünün, Türkiye özelinde bir örnekyardımıyla ortaya konulması amaçlanmaktadır. Bu bağlamda, Küçük ve Orta Ölçekli İşletmeleri Geliştirme veDestekleme İdaresi Başkanlığı (KOSBEB) tarafından düzenlenen, 4. KOBİ ve Girişimcilik Ödülleri Yarışmasında,“Küresel Doğan Girişimci” kategorisi finalistlerinden Turkuaz Yatak’ın, ağ ilişkileri derinlemesine incelenerek,sosyal ve iş ağı ilişkileri temelinde sınıflandırılmakta ve erken uluslararasılaşmaya yönelik sağladıklarıbelirlenmeye çalışılmaktadır. Araştırmada, nitel araştırma yöntemlerinden, örnek olay deseni kullanılmaktadır.Yarı yapılandırılmış görüşme yöntemiyle elde edilen veriler, analiz edilerek bulgulara ulaşılmıştır. Bulgular;işletmenin erken uluslararasılaşmasında ağ ilişkilerinin oynadığı önemli rolü ortaya koymaktadır. İşletmede tespitedilen ağ ilişkileri, yoğunlukla iş temellidir. Ancak erken uluslararasılaşmada, sosyal ağ ilişkilerinden de önemliyararlar sağlandığı anlaşılmıştır.

A CASE STUDY ON THE ROLE OF NETWORKS IN EARLY INTERNATIONALIZATION: THE CASE OF TURKUAZ YATAK

Businesses that are internationalized in a short period of time after their establishment are increasing in worldwide. This study focuses on “networks”, which are considered as one of the fundamental dynamics of the success of these firms. The aim of the research is to reveal the role of networks in early internationalization with the help of an example in Turkey. In the research, single case study design is used. The case study firm, is the finalist in the Born Global Entrepreneur Of The Year Category, at the 4th SME and Entrepreneurship Awards, organized by Development and Support Administration of Small and Medium-Sized Enterprises (KOSGEB). The networks that were effective in early internationalization of the case firm was examined on the basis of social - business networks and was determined what they provide for early internationalization. The data is obtained through the semi-structured interview method and analyzed. Results reveals the important role played by networks in early internationalization of the firm. It was observed that the firm's network, consisted mostly of business relationships. However, it was understood that social networks also provide significant benefits in early internationalization.

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