Aida BULBUL, Kutluk OZGUVEN, Zeki PARLAK

TENDENCY TOWARDS ONLINE SHOPPING IN BOSNIA AND HERZEGOVINA

Having very intensive growth, internet has become significant marketing medium in Bosnia and Herzegovina, and it can be predicted that internet as a means of purchase is going to be unavoidable in future business. In this context it is necessary to consider position of enterprises, employees and customers, in order to get the widest possible insight in concept of development of e-commerce in BiH. In this paper there are presented results of research on usage of internet as a means of purchase and influence of demographic characteristics to preference for shopping online. Moreover, paper will tend to create different customer profiles and target groups that have different online shopping attitudes, preferences, and demands based on the results of a specialized questionnaire

Anahtar Kelimeler:

Bosnia-Herzegovina

TENDENCY TOWARDS ONLINE SHOPPING IN BOSNIA AND HERZEGOVINA

Keywords:

e-commerce, marketing, customer behaviour Bosnia-Herzegovina,

PDF

___

Bilalic, M. (2001), The Internet: Some Indicators, Media Online, 2001
CRABH (2009) Annual Report of the Communications Regulatory Agency of Bosnia and Herzegovina for the year 2009, available from: http://www.cra.ba/eng/index.php?uid=1273696422
Girard, T. Korgaonkar, P. Silverblatt, R.(2003) Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet, Journal of Business and Psychology, Vol 18, No 1 (2003), p 101-120
Osmanbegovic, E. (2009) Perspektive Razvoja Internet Marketinga u BiH, Tranzicija, Vol. 11, No. 23-24, 2009
Voćkić-Avdagić, J. (1995) New Media in South-East Europe, Internet i javnost u Bosni i Hercegovini, p 1-15,
Business Wire, Business Publications, First sale on Internet's "THE SPOT" made from Bosnia Herzegovina, , accessed on Dec. 20. /?tag=content;col1, last