Zafer ÇİMEN, Halil SAROL, Bülent GÜRBÜZ, Erman ÖNCÜ

SPOR HİZMETLERİNDE SADAKAT ÖLÇEĞİ: BİR GEÇERLİK VE GÜVENİRLİK ÇALIŞMASI

Bu çalışmanın amacı Bodet 2012 tarafından geliştirilen “Spor Hizmetlerinde Sadakat Ölçeği”nin SHSÖ geçerlik ve güvenirlik çalışmasını yapmaktır. Çalışmanın örneklem grubunu Ankara’daki sağlık ve zindelik kulüplerine üye olan 111 erkek ve 99 kadın katılımcı oluşturmaktadır. Ölçekte yer alan tüm ifadeler %5’li Likert tipi ölçek üzerinden değerlendirilmiştir. SHSÖ ölçeğinin faktör yapısını test etmek için Doğrulayıcı Faktör Analizi DFA kullanılmıştır. SHSÖ’nün 8 faktörlü yapısı Maksimum Olabilirlik tahmin yöntemi temel alınarak analiz edilmiştir. Ölçeğin alt boyutlarına ilişkin iç-tutarlık katsayıları Cronbach alfa güvenirlik katsayısı ile hesaplanmıştır. Ölçeğin eşzamanlı geçerliğine kanıt sağlamak amacıyla Pearson Korelasyon Analizi ile faktörler arasındaki korelasyonlar incelenmiştir. Analiz sonuçları, Yaklaşık Hataların Ortalama Karekökü RMSEA = 0.09, Karşılaştırmalı Uyum İndeksi CFI ve Fazlalık Uyum İndeksi IFI = 0.93 ve Tucker-Lewis İndeksi’nin = 0.91 olduğunu göstermiştir. Bu uyum indeksi değerlerine göre test edilen modelin kabul edilebilir olduğu söylenebilir. Analiz sonuçları, ölçeğin alt boyutları için hesaplanan Cronbach alfa değerlerinin 0.73-0.95 arasında değiştiğini ve tüm alt boyutlar için 0.70 değerinden yüksek olduğunu ortaya koymuştur. Sonuç olarak, T-SHSÖ’nün test edilen 8 faktörlü yapısının spor hizmetlerinde sadakati belirlemek için geçerli ve güvenilir bir ölçme aracı olduğu ifade edilebilir.

Anahtar Kelimeler:

Spor Hizmeti, Sadakat, Geçerlilik, Güvenirlilik

A SCALE FOR MEASURING LOYALTY IN SPORT SERVICES: A RELIABILTY AND VALIDITY STUDY

The purpose of this study was to assess validity and reliability analysis of Loyalty Scale in Sport Services LSSS was developed by Bodet 2012 . The participants of this study constituted of 111 male and 99 female health-fitness club’s members from Ankara i.e., capital city of Turkey . All items were measured and sorted using a five point Likert scale. The Confirmatory Factor Analysis CFA was used to examine the factor structure of the LSSS. Eight-factor model of LSSS was analyzed based on the Maximum Likelihood ML estimation method. Cronbach’s alphas were calculated for the subscales to evaluate their internal consistency. Pearson Moment Correlation Coefficient was also employed to examine concurrent validity. Analysis illustrated that, the goodness-of-fit indices of the model were admissible: Root Mean Square Error of Approximation RMSEA was 0.09, both the Comparative Fit Index CFI and the Incremental Fit Index IFI were 0.93, besides the Tucker-Lewis Index TLI was 0.91. It was concluded that all of the goodness-of-fit indices model were admissible. It was concluded that all of the goodness-of-fit indices model were admissible. Analysis also indicated that Cronbach Alpha values were all above 0.70 0.73 to 0.95 . Results finally revealed that the LSSS-Turkish adapted form with eight-factor model appears to be a reliable and valid instrument to measuring loyalty in sport services.

Keywords:

Sport Service, Loyalty, Validity, Reliability,

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