Otomobil Firmaları ve Geleceğin Tüketicileri Olan Z Jenerasyonu Arasındaki Etkileşime Teorik Bir Bakış

Bu çalışmada çocuklar tüketici olarak ele alınmıştır. Zaman, demografik ve coğrafik değişkenler gibi birçok özellikler, çocukların tüketici olma doğrultusundaki rollerinde değişiklik gösterdiği gözlemlenmiştir. Bu sebeple, tüketici olarak çocukların tarihi bir geçmişinin araştırılmasının yapılması uygun görüşmüştür. Sonrasında, çocuklar tüketici olarak bulunduğu rolü sosyal öğrenme kuramıyla konu desteklenmiştir. Çalışmanın amacı, otomobil firmalarıyla Z jenerasyonunun etkileşiminin incelenmesidir. Bu nedenle, otomobil firmaları ve Z jenerasyonu da ayrıca ele alınmıştır. Yapılan çalışma sonucunda çok az firmanın çocuklar için aktivite, toplantı, oyun ve eğitimsel etkinlik girişimlerinin bulunduğu gözlemlenmiştir. Bunların sonucunda akademik çalışmalar ve otomobil firmaları hakkında birtakım çıkarımlarda bulunulmuştur.

The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers

In this study, kids are examined as consumers. It is observed that kids and the roles of kids are changing according to many variables such as time, geographical and demographical. Therefore, historical background of Kids as consumers is one of the topics that is researched. Then, the roles of children as consumers were part of the study supported by a theorical social learning background. The aim of the study is to explore the interaction between automotive firms and Generation Z. Automobile firms and Gen Z are also examined for this reason. The findings about this research show that there are some attempts for kids such as activities, meetings, games, educational events, yet these attempts seem inefficient due to organized by a few companies. As a consequence of these findings, there some conclusions in terms of both academic studies and automobile companies in the end.

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Bibtex @araştırma makalesi { ataunisosbil673095, journal = {Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}, issn = {1304-4990}, eissn = {2717-6568}, address = {}, publisher = {Atatürk Üniversitesi}, year = {2019}, volume = {23}, pages = {1677 - 1692}, doi = {}, title = {The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers}, key = {cite}, author = {Kaval, Kaan Eray and Gülmez, Mustafa} }
APA Kaval, K , Gülmez, M . (2019). The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers . Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , 23 (4) , 1677-1692 .
MLA Kaval, K , Gülmez, M . "The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers" . Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 23 (2019 ): 1677-1692 <
Chicago Kaval, K , Gülmez, M . "The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers". Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 23 (2019 ): 1677-1692
RIS TY - JOUR T1 - The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers AU - Kaan Eray Kaval , Mustafa Gülmez Y1 - 2019 PY - 2019 N1 - DO - T2 - Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi JF - Journal JO - JOR SP - 1677 EP - 1692 VL - 23 IS - 4 SN - 1304-4990-2717-6568 M3 - UR - Y2 - 2019 ER -
EndNote %0 Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers %A Kaan Eray Kaval , Mustafa Gülmez %T The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers %D 2019 %J Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi %P 1304-4990-2717-6568 %V 23 %N 4 %R %U
ISNAD Kaval, Kaan Eray , Gülmez, Mustafa . "The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers". Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 23 / 4 (Aralık 2020): 1677-1692 .
AMA Kaval K , Gülmez M . The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers. ATASOBED. 2019; 23(4): 1677-1692.
Vancouver Kaval K , Gülmez M . The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers. Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2019; 23(4): 1677-1692.