Avrupa Birliği’nin Dijital Tek Pazarda Telif Hakları Direktifi Çerçevesinde Müzik Sektöründe ‘Değer Boşluğu’ Kavramı ve Düzenlemenin İnternet İçerik Paylaşım Sitelerine Etkileri

Dijital çağ ile birlikte büyük internet içerik paylaşım sitelerinin kullanılmaya başlamasıyla telif hakları hukukunda yeni sorun alanları oluştu. Bu karmaşık sorunlardan biri, özellikle film ve müzik sektörü ile ilgili oluşan değer boşluğu kavramıdır. Bu çerçevede, hak sahipleri, çalışmaları ile ilgili lisans hakkı alırken ve çalışmalarının çevrimiçi ortamda dağıtımı karşılığında bedel talep ettiklerinde zorluklarla karşılaşmaktadırlar. Değer farkı, YouTube gibi kullanıcı yükleme hizmetlerinde oluşan değer ile hak sahiplerine ve topluluklarına dönen gelir arasındaki artan uyumsuzluğu ifade eder. Avrupa Parlamentosu, 26 Mart 2019 tarihinde Dijital Tek Pazarda Telif Hakları Direktifi’ni kabul etmiştir. Direktif, 15 Nisan 2019 tarihinde Avrupa Birliği Bakanlar Konseyi tarafından da onaylanmıştır. Direktif, mevcut durumda belirli çevrimiçi içerik paylaşım sitelerinin, içerik sahiplerinin zararına olarak faydalandığı değer aktarımını yeniden dengeleme amaçlı düzenlemeler içermektedir. Taslak Direktif ’te değer farkı konusunun düzenlendiği 38 ve 39. gerekçeler ile 13 üncü madde düzenlemesi internet aktörleri tarafından yoğun şekilde eleştirilmişti. Bununla birlikte, söz konusu eleştiri konularının büyük kısmı, kabul edilen Direktif metninde yer almamıştır. Değer boşluğu kavramının ve sektör ile oluşan sorunlar uygulamada genel olarak müzik sektörü ile ilgili olarak ortaya çıkmaktadır. Bu itibarla makalede müzik sektörü esas alınarak bir inceleme yapılmaya çalışılacaktır.

The Concept Of ‘Value Gap’ In The Music Sector Within The Framework Of The European Union’s Directive On Copyright In The Digital Single Market And The Effects Of The Directive On Internet Content Sharing Sites

The rise of the giant internet-content sharing sites in the digital age has created new challenges for copyright law. One of these complicated issues is the concept of value gap especially related to music and film sector. In this new framework, rightholders face difficulties when seeking to license their rights and be remunerated for the online distribution of their works. The value gap describes the growing mismatch between the value that user upload services, such as YouTube and the revenue returned to the right holders and their communities. On 26 March 2019, the European Parliament endorsed the Directive on copyright in the Digital Single Market. The Directive was approved by the Council of the European Union on 15 April 2019. The Directive includes provisions intented to rebalance the transfer of value which currently benefits certain online content sharing sites to the detriment of creators of content. The Draft Directive’s provisions on value gap, recitals 38 and 39 and Article 13, were heavily criticized by internet actors. However, much of the criticisms in question was eliminated in the text of the adopted Directive. In practice, the concept of value gap and the problems with the sector arise in general in relation to the music sector. In this respect, an examination will be made based on the music sector.

___

  • ADAMS, Stan; Doing the Wrong Thing for the Wrong Reasons: Article 13 Replaces Safe Harbours with Upload Filters Won’t Help Artists But Will Hurt The Internet, January 18, 2019, https://cdt.org/blog/doing-the-wrongthing-for-the-wrong-reasons-article-13-replaces-safe-harbors-with-uploadfilters-which-wont-help-artists-but-will-hurt-the-internet/
  • AHLERT, Christian; MARSDEN, Chris; YUNG, Chester; How Liberty Disappeared from Cyberspace: The Mystery Shopper Tests Internet Content Self-Regulation, 2004, http://pcmlp.socleg.ox.ac.uk/wp-content/uploads/2014/12/liberty.pdf
  • AKBİLEK, Meliha; Fikir ve Sanat Eserleri Kanununa Göre Meslek Birlikleri, Kadir Has Üniversitesi, Sosyal Bilimler Enstitüsü, Ticaret Hukuku Anabilim Dalı, Yayımlanmamış Yüksek Lisans Tezi, İstanbul 2011.
  • AKYÜZ, Burcu; Müzik Eseri ve Müzik Eseri Sahibinin Mali Hakları ile Korunması, Başkent Üniversitesi, Sosyal Bilimler Enstitüsü, Özel Hukuk Ana Bilim Dalı, Yayımlanmamış Yüksek Lisans Tezi, Ankara 2009.
  • ALAI, Resolution on the European proposals of 14 September 2016 to introduce fairer sharing of the value when works and other protected material are made available by electronic means, Paris, 18 February 2017, http://www.alai.org/en/assets/files/resolutions/170218-value-gap-en.pdf
  • ANGELOPOULOS, Christina; EU Copyright Reform: Outside the Safe Harbours, Intermediary Liability Capsizes into Incoherence, Kluwer Copyright Blog, October 6, 2016, http://copyrightblog.kluweriplaw.com/2016/10/06/eu-copyright-reform-outside-safe-harbours-intermediaryliability-capsizes-incoherence/
  • ANGI, Çiğdem Eda; Müzik Kavramı ve Türkiye’de Dinlenen Bazı Müzik Türleri, İdil Dergisi, C. 2, S. 10, 2013 (s. 59-81).
  • ARORA, Himanshu; Article 13 of EU Copyright Directive-A Step Forward or Rearward?-I, December 2018, https://ssrn.com/abstract=3296955, s. 8.
  • ARSLANLI, Halil; Fikri Hukuk Dersleri, İstanbul 1954.
  • ATEŞ, Mustafa; Fikir ve Sanat Eserleri Üzerindeki Hakların Kapsamı ve Sınırlandırılması, Seçkin Yayınları, Ankara 2003.
  • BARTHOLOMEW, Taylor B.; The Death of Fair Use in Cyberspace: Youtube and the problem with Content ID, Duke Law and Technology Review, V. 13, No. 1, 2015 (s. 66-88), http://www.mnat.com/files/TheDeathofFairUseinCyberspace_YouTubeandtheProblemWith_TB.pdf
  • BAYAMLIOĞLU, İbrahim Emre; Fikir ve Sanat Eserleri Hukukunda Teknolojik Koruma, Bilişim ve Eser Koruması, WIPO, AB ve Türkiye’de Teknolojik Önlemler, DRM, Hukuki ve Sosyal Sonuçlar, On İki Levha Yayıncılık, İstanbul, 2008.
  • BAYINDIR, Sinan; Eser Sahibinin İzni Olmaksızın Eseri Umuma İletim Suçu, Türkiye Barolar Birliği Dergisi, s. 113, 2014 (s. 307-338).
  • BERRY, Kathy; EU Copyright Directive, Mind the Value Gap, 12 April 2019, https://www.cbronline.com/opinion/the-copyright-directive; Kuczerawy, EU Proposal for a Directive on Copyright.
  • BOZBEL, Savaş; Fikir ve Sanat Eserleri Hukuku, XII Levha Yayınları, Aralık 2012.
  • BÖRZSEI, Linda K.; Makes a Meme Instead: A Concise History of Internet Memes, Utrecht University, March 2013, https://pdfs.semanticscholar.org/b355/b891a35360ab4c89397f8b67b8017816c931.pdf
  • Commission Staff Working Document Impact Assesment on the modernisation of EU copyright rules Brussels, 14.09.2016, Part 1, https://ec.europa.eu/transparency/regdoc/rep/10102/2016/EN/SWD-2016-301-F1-EN-MAIN-PART-1.PDF
  • Council of the European Union, Proposal for a directive of the European Parliament and of the Council on copyright in the Digital Single Market, COM (2016) 593 Final, 2016/0280 (COD), 26 September 2018, Brussels, http://data.consilium.europa.eu/doc/document/ST-12513-2018-INIT/en/pdf
  • DAVIS, Peter J.; Mozart’s İllnesses and Death, Journal of Royal Society of Medicine, V. 76, September 1983, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1439384/pdf/jrsocmed00232-0072.pdf, (s. 776-785).
  • DAVISON, Patrick; The Language of Internet Memes, The Social Media Reader (Edited By: Michael Mandiberg), (s. 120-134), http://veryinteractive.net/content/2-library/46-the-language-of-internet-memes/davison-thelanguageofinternetmemes.pdf
  • Digital Single Market, Bringing Down Barriers to Unlock Online Opportunities, https://ec.europa.eu/commission/priorities/digital-single-market_en
  • Directive (EU) 2019/790 of the European Parliament and of the Council of 17 April 2019 on copyright and related rights in the Digital Single Market and amending Directives 96/9/EC and 2001/29/EC (Text with EEA relevance), Official Journal of the European Union, 17.05.2019, L 130/92.
  • EGER, Thomas; SCHEUFEN, Marc; The Past and the Future of Copyright Law: Technological Change and Beyond, January 2012, Liber Amicorum Boudewijn Bouckaert (s. 37-65).
  • ERVERDİ, Zeynep; Eser Sahipleri Meslek Birlikleri ile Üyeleri Arasındaki İlişki, Müzik Meslek Birlikleri Üzerinden Bir Değerlendirme, İstanbul Bilgi Üniversitesi, Sosyal Bilimler Enstitüsü, Hukuk Yüksek Lisans Programı, Yayımlanmamış Yüksek Lisans Tezi, İstanbul, 2011.
  • European Copyright Society, General Opinion on the EU Copyright Reform Package, 24 January 2017, s. 5, https://europeancopyrightsocietydotorg.files.wordpress.com/2015/12/ecs-opinion-on-eu-copyright-reformdef.pdf
  • European Council, Council of Europe, Decision-Making Process, Ordinary Legislative Procedure, https://www.consilium.europa.eu/en/council-eu/decision-making/ordinary-legislative-procedure/legislative-proposal/
  • Fikir ve Sanat Eserleri Kanunu’nda Değişiklik Yapılmasına İlişkin Kanun Tasarısı, https://www.ratem.org/fsek-kanun-taslagi (Son Erişim Tarihi: 10.06.2019)
  • FROSIO, Giancarlo F.; From Horizontal to Vertical: An Intermediary Liability Earthquake in Europe, Oxford Journal of Intellectual Property Law & Practice, V. 12, I. 7, July 2017 (s. 565-583) (Kısaltması: Frosio, From Horizontal to Vertical)
  • FROSIO, Giancarlo F.; Reforming Intermediary Liability in the Platform Economy: A European Digital Single Market Strategy, Northwestern University Law Review, V. 112, 2017 (s. 19-46) (Kısaltması: Frosio, Reforming Intermediary Liability).
  • German GEMA in talks with YouTube on video dispute, April 23, 2009, https://www.reuters.com/article/us-germany-youtube/german-gemain-talks-with-youtube-on-video-dispute-idUSTRE53M4WJ20090423
  • Germany Rules Against YouTube in Copyright Case, 22 April 2012, https://breakingnewsenglish.com/1204/120422-copyright.html (Son Erişim Tarihi: 20.09.2019)
  • Germany: YouTube and GEMA reach a licensing agreement on music videos, November 4, 2016, https://www.lexology.com/library/detail.aspx?g=4446f517-d42c-4ccd-8d15-8f67c2b70f4e (Son Erişim Tarihi: 20.09.2019)
  • GEZDER, Ümit; İçerik Sağlayıcının ve Yer Sağlayıcının Hukuki Sorumluluğu ve Sorumluluk Muafiyeti, Beta Yayınları, İstanbul 2017.
  • GÜNEŞ, İlhami; FSEK’te Yer Alan İcracı Hakları ve Uygulama, Dokuz Eylül Üniversitesi, Hukuk Fakültesi Dergisi, C. 14, S. 1, 2012, (s .169-181).
  • HARGREAVES, Ian; An Independent Report, Digital Opportunity, A Review of Intellectual Property and Growth, May 2011, https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/32563/ipreview-finalreport.pdf
  • HISKEY, Daven; Where the word Meme Comes From, June 25, 2012, http://www.todayifoundout.com/index.php/2012/06/where-the-word-meme-comes-from/
  • History of Copyright: A Chronology in relation to Music, http://eprints.chi.ac.uk/2350/1/Little%2C%20J.%20D.%2C%20History%20of%20Copyright%20-20%20%20A%20Chronology.pdf
  • HOLSON, Laura M.; Hollywood Asks YouTube: Friend or Foe, January 15, 2007, https://www.nytimes.com/2007/01/15/technology/15youtube.html
  • HOWE, Anthony J.; Napster and Gnutella: A Comparison of Two Popular Peer-to-Peer Protocols, University of Victoria, February 28, 2002, http://ahowe_ca.tripod.com/pdf/napstergnutella.pdf
  • HU, Jessica; LEUS, Charlene; TCHOBANIAN, Barbara; TRAN, Long T.; Copyright vs. Napster: The File Sharing Revolution, University of California, Irvine Law Forum Journal, V. 2, Fall 2004 (s. 53-68).
  • HUNT, Kurt; Copyright and YouTube: Pirate’s Playground or Fair Use Forum, Michigan Telecommunications and Technology Law Review: N. 197, 2007, http://www.mttlr.org/volfourteen/hunt 1.pdf (s. 197-222).
  • IFPI, Global Music Report 2017, Annual State of the Industry, https://www.ifpi.org/downloads/GMR2017.pdf
  • IFPI, Global Music Report 2016, Music Consumption Exploding Worldwide, State of Industry Overview 2016, https://www.ifpi.org/downloads/GMR2016.pdf, s. 5. (Kısaltması: IFPI, Industry Overview 2016).
  • KARA, Umut Yener; Müzik Üstüne Düşünceler, Moment Dergi, Sayı 1 (1), 2014 (s. 87-103).
  • KARAHAN, Sami; SULUK, Cahit; SARAÇ, Tahir; NAL, Temel; Fikri Mülkiyet Hukukunun Esasları, Ankara 2013.
  • KILIÇ, Bilge; Dijital Tek Pazar Hedefiyle Avrupa Birliği Telif Hakları Hukukunda Avrupa Komisyonu Tarafından Sunulan Tüzük ve Direktif Tekliflerinin İncelenmesi, Ankara Barosu, Fikri Mülkiyet ve Rekabet Hukuku Dergisi, 26 Nisan Dünya Fikri Mülkiyet Günü Özel Sayısı, S. 1, 2017, (s. 166-178), ttp://www.ankarabarosu.org.tr/siteler/2012yayin/dergi/fmr/fmr-2017-1.html
  • KIRIK, Ali Murat; SALTIK, Rabiya; Sosyal Medyanın Dijital Mizahı: İnternet Meme/Caps, Atatürk Üniversitesi, İletişim Fakültesi Dergisi, S. 12, Ocak 2017 (s. 99-118).
  • KOYPTOFF, Verne; Copyright questions dog YouTube/Deals with Entertainment industry limit Site’s Liability, October 27, 2006, https://www.sfgate.com/business/article/Copyright-questions-dog-YouTube-Dealswith-2485823.php
  • Kubbealtı Akademisi, Musiki, http://www.lugatim.com/s/musiki (Son Erişim Tarihi: 30.09.2019)
  • KUCZERAWY, Aleksandra; EU Proposal for a Directive on Copyright in the Digital Single Market: Compatibility of Article 13 with the EU Intermediary liability regime, January 2019, https://papers.ssrn.com/
  • KUCZERAWY, Aleksandra; From Notice and Takedown to Notice and Staydown: Risks and Safeguards for freedom of expression, (Editor: Giancarlo Frosio, The Oxford Handbook of Intermediary Liability Online, 2019, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3305153&download=yes
  • KUR, Annette; Secondary Liability for Trademark Infringement on the Internet: The Situation in Germany and Throughout the EU, The Columbia Journal of Law and Arts, V. 37, No. 4, 2014, https://jla-dev.journals.cdrs.columbia.edu/wp-content/uploads/sites/14/2014/12/3_37.4_KUR1.pdf (s. 525-540).
  • KUYUCU, Mihalis Kuyucu; Yeni Medya ve Dijital Müzik: Yeni Medyanın Müzik Endüstrisinin Ekonomik Yapısına Etkisi, International Symposium on Language and Communication: Exploring Novelties, June 17-19, 2013, Izmir Turkey, (1383-1400).
  • KÜÇÜKALİ, Canan; 5846 sayılı Fikir ve Sanat Eserleri Kanunu Tasarısı Üzerine Bir Değerlendirme, Terazi Hukuk Dergisi, S. 135, Kasım 2017 (s. 82-86).
  • LENNON, Joe; The Real Value Gap in the Music Industry, May 3, 2016, https://medium.com/@joelennon/the-real-value-gap-in-the-music-business-5361d03b8f7a
  • LESIAK, Malgorzata; A Comparative Analysis of the Liability of Internet Service Providers in the Context of Copyright Infringement in the U.S., European Union and Poland, Masaryk University Journal of Law and Technology,V. 3:2, 2009 (s. 279-292), https://journals.muni.cz/mujlt/article/viewFile/2541/2105
  • LUCAS-SCHLOETTER, Agnès; Transfer of Value Provisions of the Draft Copyright Directive (‘recitals 38, 39, Article 13), March 2017, http://www.authorsocieties.eu/uploads/Lucas-Schloetter%20Analysis%20Copyright%20Directive%20-%20EN.pdf
  • MASON, James; WIERCINSKI, Jared; Music in the Digital Age: Downloading, Streaming and Digital Lending, CAML Review, V. 38, No. 1, 2010, https://caml.journals.yorku.ca/index.php/caml/article/view/25697/23793
  • MEMİŞ, Tekin; İnternet Ortamında Müzik Sunumu, Seçkin, Ankara, 2002.
  • MORELLİ, Laura; EU Directive on Copyright in the Digital Single Market: New Liability for Online Content-Sharing Service Providers, April 8, 2019, https://www.natlawreview.com/article/eu-directive-copyrightdigital-single-market-new-liability-online-content-sharing
  • Open Letter from American Association of Independent Music, and Others, to Donald J. Trump, President-Elect of the United States, December 13, 2016, http://www.riaa.com/wp-content/uploads/2016/12/Letter-to-POTUSE-from-Music-Community-121316.pdf
  • ÖZKAN, Zehra; Karşılaştırmalı Hukukta Müzik Eserlerinin Dijital İletimi, Ankara Üniversitesi, Sosyal Bilimler Enstitüsü, Yüksek Lisans Tezi, Ankara 2007.
  • ÖZTAN, Fırat, Fikir ve Sanat Eserleri Hukuku, Turhan, Ankara, 2008.
  • ÖZTRAK, İlhan; Fikir ve Sanat Eserleri Üzerindeki Haklar, Ankara, 1971.
  • ÖZTRAK, İlhan; Fikir ve Sanat Eserleri Üzerindeki Hakların Korunması Yönünden Pozitif Hukuktaki Tarihi Gelişim, Ankara Üniversitesi, SBF Dergisi, C. 25, S. 3, 1970 (s. 1-7).
  • Position of the European Parliament adopted at first reading on 26 March 2019 with a view to the adoption of Directive (EU) 2019/...of the European Parliament and of the Council on copyright and related rights in the Digital Single Market and amending Directives 96/9/EC and 2001/29/EC, http://www.europarl.europa.eu/sides/getDoc.do?type=TA&reference=P8-TA-2019-0231&language=EN&ring=A8-2018-0245
  • POSTEL, Holger; The Fair Use Doctrine in the U.S. American Copyright Act and Similar Regulations in German Law, Chicago-Kent Journal of Intellectual Property, N. 5, 2006 (s. 142-157), http://studentorgs.kentlaw.iit.edu/ckjip/wp-content/uploads/sites/4/2013/06/08_5JIntellProp1422005-2006.pdf
  • PULVERER, Gerold; The Music Industry in a Digital Hassle, An Empirical Analysis on the Adoption of E-Business Models for Online Music Distribution, Thesis, 2009, Wirtschaftsunivarsitat Wien, https://musikwirtschaftsforschung.files.wordpress.com/2009/03/pulverer-the-music-industryin-a-digital-hassle-2010.pdf
  • REDA, Julia; Proposed Copyright Directive, Value Gap Provision, 1 December 2018, https://juliareda.eu/wp-content/uploads/2018/12/Audiovisual-and-Sports-on-Value-Gap.pdf
  • REDA, Julia; Upload Filters, https://juliareda.eu/eu-copyright-reform/censorship-machines/ (Son Erişim Tarihi: 15.05.2019)
  • REYNOLDS, Matt; What is Article 13? The EU’s Divisive New Copyright Plan Explained, 15 April 2019, https://www.wired.co.uk/article/what-is-article-13-article-11-european-directive-on-copyright-explainedmeme-ban
  • ROMERO-MORENO, Felipe; Notice and Staydown and social media: Amending Article 13 of the Proposed Directive on Copyright, International Review of Law Computers & Technology, May 2018 (s. 187-210).
  • SOYSAL, Tamer; Fikir ve Sanat Eserleri Hukukunun Tarihsel Gelişimi ve 5846 Sayılı Fikir ve Sanat Eserleri Kanununda Düzenlenen Cezai Hükümler; Legal Fikri ve Sınai Haklar Hukuk Dergisi-FSHD, C. 1, S. 3, Ekim 2005, (625-660). (Kısaltması: Soysal, Fikir ve Sanat Eserleri Hukuku)
  • SOYSAL, Tamer; İnternet Alan Adları Hukuku (Domain Name Law), Adalet, Eylül 2014.
  • SOYSAL, Tamer; İnternet Servis Sağlayıcılarının Hukuki Sorumlulukları, Türkiye Barolar Birliği Dergisi, S. 61, 2005 (s. 304-339) (Kısaltması: Soysal, İnternet Servis Sağlayıcıları)
  • Stanford CIS, World Intermediary Liability Map, https://wilmap.law.stanford.edu/map
  • Stereotypes in Internet Memes, A Linguistic Analysis, https://www.grin.com/document/354386
  • TANGERMANN, Victor; European Parliament Approves Controversial ‘Meme Ban’, February 14, 2019, https://futurism.com/the-eu-agreed-on-the-final-text-of-a-meme-ban
  • TEKİNALP, Ünal; Fikri Mülkiyet Hukuku, Vedat Kitapçılık, İstanbul, 2012.
  • The Digital Milllennium Copyright Act of 1998, ttps://www.aclu.org/other/text-digital-millennium-copyright-act-dmca
  • The Divine Comedy, https://www.wdl.org/en/item/10650/
  • The Value Gap, Its Origins, Impacts and a Made-in-Canada Approach, Music Canada, October 2017, https://musiccanada.com/wp-content/uploads/2017/10/The-Value-Gap-Its-Origins-Impacts-and-a-Made-in-Canada-Approach.pdf
  • TÜRKER, Gökçen; İcracı Sanatçıların Hakları, Yetkin, 2016.
  • WILSON-MORRIS, Michele; Recording Industry Sues Napster for Copyright Infringement Music Industry News, December 15, 1999, The Story of Revolution: Napster & the Music Industry, Music Dish, September 2000, http://www.musicdish.com/downloads/napster_compendium.pdf
  • WIPO, Understanding Copyright and Related Rights, 2016, https://www.wipo.int/edocs/pubdocs/en/wipo_pub_909_2016.pdf (Son Erişim Tarihi: 30.09.2019).
  • YouTube by the Numbers: Stats, Demographics and Fun Facts, September 5, 2019, https://www.omnicoreagency.com/youtube-statistics/
  • YouTube User Statistics, http://www.businessofapps.com/data/youtubestatistics/ (Son Erişim Tarihi: 15.05.2019)
  • YouTube’s Content ID Fails to Spot 20%-40% of Music Recordings, July 13, 2016, https://www.musicbusinessworldwide.com/youtubes-content-id-fails-spot-20-40/