Tatil Kararı Verme Tarzına Dayalı Bir Tipoloji

Bu çalışmada, geleneksel sosyodemografik ve psikografik ölçütlerden ziyade, karar verme tarzı değişkenlerine dayalı, yeni bir turist tipolojisi sunulmaktadır. Çalışmada altı turist tipi tanımlanmaktadır: alışılmış turist, akılcı turist, hedonik turist, fırsatçı turist, kısıtlı turist ve uyumlu turist. Bu tipoloji, Belçikalı turistlerle yürütülen niteliksel bir çalışmanın sonuçlarının yorumlanması neticesinde ortaya çıkmıştır. Çalışmada, tipolojinin niceliksel olarak da geçerli kılınmasını sağlamak üzere temsili bir turist örnekleml İle faktör ve kümeleme analizleri yapılmıştır.

Anahtar Kelimeler:

karar verme

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