Ayla ÖZHAN DEDEOĞLU, Volkan YAVAŞ

7613

Hava Taşımacılığında Değişen İş Modelleri

Havacılık sektöründen bağımsız olarak günümüzde dünya genelinde başta ulaşım, konaklama gibi sektörlerde paylaşım ekonomisi ve medya vb. sektörlerde de üyelik ekonomisi gibi kavramlar popüler hale gelmiş, bu kavramlar Türkiye’de de karşılığını bulabilmiştir. Dünyadaki bu gelişmelere paralel olarak, havacılık sektörü de üyelik ve paylaşım ekonomilerinin birer uygulama alanı haline gelmiş ve bazı öncü uygulamalar havacılık sektöründe de faaliyetlerine başlamışlardır. Bu çalışmanın amacı paylaşım ve üyelik ekonomisi temelli iş modellerinin havacılık sektöründeki kullanım olanaklarını analiz etmektir. Kentsel hava taşımacılığı sistemine ilişkin veriler doğrultusunda havacılık sektöründe değişen, dönüşen ve farklılaşan iş modelleri üzerinden hava taşımacılığında gelecekte yaygınlaşması öngörülen trendler tartışılmıştır.

Changing Business Models in Air Transportation

Regardless of the aviation sector, today the concepts of sharing economy in sectors like transportation, accommodation, and subscription economy in sectors like media have become popular around the world and have found their value in Turkey. Correspondingly, the aviation sector has also become an application area of subscription and sharing economies, and some pioneering applications have also started their activities in the sector. The aim of this study is to analyze the use opportunities of sharing and subscription economy-based business models in the aviation sector. According to the data on the urban air mobility, trends that are expected to spread in the future in air transport through changing, transforming and differentiating business models in the aviation sector were discussed.
PDF

___

  • Airnewstimes, “Hava Taksi Seferleri 2025 Yılına Kadar Başlayacak”, Www.A_Rnewst_Mes.Com/Hava-Taks_- Seferler_-2025-Y_L_Na-Kadar-Baslayacak- 48422-Haber_.Html, 10.10.2019.
  • Airporthaber, “Uber'in Hava Taksi Merkezi Böyle Görünecek”, Https://Www.Airporthaber.Com/Havacilik- Haberleri/Uberin-Hava-Taksi-Merkezi-Boyle- Gorunecek.Html, ( 09.08.2019)
  • Al Haddad, C., Chaniotakis, E., Straubinger, A., Plötner, K., & Antoniou, C. (2020). Factors affecting the adoption and use of urban air mobility. Transportation research part A: policy and practice, 132, 696-712.
  • Alexander D. Ve Natarajan, B. (2017). “The Future Of Air Travel: Eight Disruptive Waves Of Change. The Road To, 2025”. Https://Www.Cognizant.Com/Whitepapers/Th e-Future-Of-Air-Travel-Eight-Disruptive- Waves-Of-Change-Codex2566.Pdf, 08.06.2018
  • Baykar, “Türkiye’nin İlk Uçan Arabası Cezeri Havalandı”, Https://Www.Baykarsavunma.Com/Haber- Turkıyenın-Ilk-Ucan-Arabası-Cezerı- Havalandı.Html, 22.09.2020
  • Baxter, R. K. (2015), The Membership Economy: Find Your Super Users, Master The Forever Transaction, And Build Recurring Revenue, Mcgraw Hi Eduation.
  • Bellamy W. (2019), Millennials Ready To Embrace Autonomous Aircraft, New Global Study Finds, Https://Www.Av_At_Ontoday.Com/2019/06/2 0/M_Llenn_Als-Ready-Embrace- Autonomous-A_Rplanes-New-Global-Study- F_Nds/, 03.04.2020
  • Budd, L., & Ison: (Eds.). (2020). Air Transport Management: An İnternational Perspective. Routledge. Cokorilo, O. (2020). Urban air mobility: safety challenges. Transportation research procedia, 45, 21-29.
  • Corbo, L. (2017). “In Search Of Business Model Configurations That Work: Lessons From The Hybridization Of Air Berlin And Jetblue”. Journal Of Air Transport Management, 64, 139–150. Https://Doi.Org/10.1016/J.Jairtraman.2016.09. 010
  • Cummins, N. (2019). Would A Subscription Airline Model Work? Retrieved From Simple Flying Website: Https://Simpleflying.Com/Airline- Subscription-Model/, 02.04.2020
  • Demirer, D., & Hassan, A. (2016). “Değiş Tokuş Ve Kiralama Uygulamalarının Konaklama İşletmeleri Üzerindeki Olası Etkileri. Anatolia”: Turizm Araştırmaları Dergisi, 27(1), 43-61.
  • Deutsches Zentrum Für Luft- Und Raumfahrt (Dlr). (2008). Airline Business Models. 44. Https://Ec.Europa.Eu/Transport/Sites/Transpor t/Files/Modes/Air/Doc/Abm_Report_2008.Pdf
  • Dewalska-Opitek, A. (2017). Generation Y consumer preferences and mobility choices–an empirical approach. Archives of Transport System Telematics, 10.
  • Di Vito, V., Torrano, G., Cerasuolo, G., & Ferrucci, M. (2021, April). Conceptual Design of A Pilot’s Decision-Making Support System for Tactical Separation of Small Air Transport Vehicles in Future Sesar ATM Environment. In 2021 Integrated Communications Navigation and Surveillance Conference (ICNS) (pp. 1- 13). IEEE.
  • Flouris, T. G. Ve Oswald: L. (2006). Designing And Executing Strategy İn Aviation Management. Ashgate Publishing, Ltd.
  • Garrett-Glaser B. (2019), Easa Releases Special Condition For Certifying Electric, Hybrid Vtol Aircraft, Https://Www.Rotorandw_Ng.Com/2019/07/03 /Easa-Releases-Spec_Al-Cond_T_On- Cert_Fy_Ng-Vtol-A_Rcraft/, 14.01.2020.
  • Gerede, E. (2015). Havayolu Taşımacılığı Ve Ekonomik Düzenlemeler Teori Ve Türkiye Uygulaması. Art Ofset Matbaacılık, Ankara.
  • Hornyak, T. (2020). The Flying Taxi Market May Be Ready For Takeoff, Changing The Travel Experience Forever. Retrieved From Https://Www.Cnbc.Com/2020/03/06/The- Flying-Taxi-Market-İs-Ready-To-Change- Worldwide-Travel.Html, 05.05.2020
  • ICAO International Civil Aviation Organitzation. (2004). Doc 9626, Manual On The Regulation Of International Air Transport - Second Edition.
  • IHLG, Industry High Level Group (2019). Aviation Benefits Report 2019., Https://Www.İcao.İnt/Sustainability/Document s/Avıatıon-Benefıts-2019-Web.Pdf , 12.02.2020
  • ICAO. (2020). Effects Of Novel Coronavirus (Covıd-19) On Civil Aviation: Economic Impact Analysis Air Transport Bureau Contents. (June). Retrieved From Https://Www.İcao.İnt/Sustainability/Document s/Covıd- 19/Icao_Coronavirus_Econ_Impact.Pdf,
  • ICAO (2021). Future of Aviation, https://www.icao.int/Meetings/FutureOfAviati on/Pages/default.aspx, (Erişim tarihi: 18.08.2021)
  • Isidore, C. (2020). Airlines Will Offer Fewer Choices And Higher Fares After The Coronavirus Crisis. Retrieved From Https://Edition.Cnn.Com/2020/04/01/Business /Airline-İndustry-Outlook/İndex.Html
  • Jasper C. (2019), Airbus’s Flying Taxi Is Poised For Takeoff Within Weeks, Https://Www.Bloomberg.Com/News/Art_Cles /2019-01-23/A_Rbus-S-Fly_Ng-Tax_-_S- Po_Sed-For-Takeoff-W_Th_N-Weeks, 08.03.2020
  • Klophaus, R., Conrady, R., & Fichert, F. (2012). “Low Cost Carriers Going Hybrid: Evidence From Europe”. Journal Of Air Transport Management, 23, 54-58.
  • Lınz, M. (2012). “Journal Of Air Transport Management Scenarios For The Aviation İndustry : A Delphi-Based Analysis For 2025”. Journal Of Air Transport Management, 22, 28–35.
  • Lohmann, G., & Koo, T. T. R. (2013). “The Airline Business Model Spectrum”. Journal Of Air Transport Management, 31, 7–9.
  • Mccarthy, D. M., Fader, P. S., & Hardie, B. G. S. (2017). Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data. Journal Of Marketing, 81(1), 17–35.
  • Mcnutt, E. (2016), Trryiing Outt Onego,, Tthe “Unlliimiitted Fllyiing” Subscrriipttiion Serrviice, Https://Thepo_Ntsguy.Com/2016/02/Unl_M_T ed-Fly_Ng-W_Th-Onego/, 17.05.2019.
  • Martínez-González, J. A., Parra-López, E., & Barrientos-Báez, A. (2021). Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model. Sustainability, 13(1), 430.
  • Meyer, D. (2020). After Coronavirus, Expect To See Smaller Airlines. Retrieved From Https://Fortune.Com/2020/04/09/Lufthansa- Airlines-Smaller-After-Coronavirus/, 12.07.2020
  • Ozkan E., Özel Havacılıkta Paylaşım Ekonomisi, Https://Www.Airnewstimes.Com/Ece-Ozkan- Ozel-Havacilikta-Paylasim-Ekonomisi-715- Yazisi.Html, Erişim: 20.09.2020
  • Pereira, B. A., & Caetano, M. (2015). A conceptual business model framework applied to air transport. Journal of Air Transport Management, 44, 70-76.
  • Porter, M. E. (1996). “What Is Strategy?” Harvard Business Review, 74(6), 61–78.
  • Richter, C., Kraus:, & Syrjä, P. (2015). “The Shareconomy As A Precursor For Digital Entrepreneurship Business Models”. International Journal Of Entrepreneurship And Small Business, 25(1), 18.
  • Roh, T. H. (2016). “The Sharing Economy: Business Cases Of Social Enterprises Using Collaborative Networks”. Procedia Computer Science, 91(Itqm), 502–511.
  • Sabella, R., Iovanna, P., Bottari, G., & Cavaliere, F. (2020). Optical transport for Industry 4.0. Journal of Optical Communications and Networking, 12(8), 264- 276.
  • Sheehan, J. J. (2003). Business And Corporate Aviation Management. On-Demand Air Transportation. Mcgraw-Hill Professional
  • Steele, P. (2018). Future Of The Airline Indrusty 2035. Retrieved From Https://Www.İata.Org/Policy/Documents/İata- Future-Airline-İndustry.Pdf, 23.03.2020
  • Straubinger, A., Rothfeld, R., Shamiyeh, M., Büchter, K. D., Kaiser, J., & Plötner, K. O. (2020). An overview of current research and developments in urban air mobility–Setting the scene for UAM introduction. Journal of Air Transport Management, 87, 101852.
  • Tzuo, T., & Weisert, G. (2018). Subscribed: Why The Subscription Model Will Be Your Company's Future-And What To Do About İt. Penguin.
  • Urban, M., Klemm, M., Ploetner, K. O., & Hornung, M. (2018). Airline categorisation by applying the business model canvas and clustering algorithms. Journal of Air Transport Management, 71, 175-192.
  • URL1, Netjets, https://www.netjets.com/en- us/, (Erişim tarihi: 03.09.2020)
  • URL2, Vistajet, https://www.vistajet.com/en- gb/empty-legs/, (Erişim tarihi: 03.09.2020)
  • URL3, Avinode, https://www.avinode.com/, (Erişim tarihi: 03.09.2020)
  • URL4, Wingshare, https://www.wingshare.fr/, (Erişim tarihi: 03.09.2020)
  • URL5, Helipass, https://www.helipass.com/en/, (Erişim tarihi: 3.09.2020)
  • URL6, https://www.oliverwyman.com/content/dam/ol iver- wyman/v2/AEA%202021_Master_Final2.pdf, (Erişim tarihi: 18.08.2021)
  • URL7, https://www.icao.int/Meetings/FutureOfAviati on/Pages/default.aspx, (Erişim tarihi: 18.08.2021)
  • Wang, Z. (2009). The İmpact Of Pricing On Supply Chain Performance Measurement. The University Of Wisconsin-Milwaukee.
  • Wensveen, J. (2016). Air Transportation: A Management Perspective. Routledge.
  • Xıang, J., Ogata, K., & Futatsugi, K. (2007). “Analysis Of Membership Sharing İn Digital Subscription Services”. International Journal Of Revenue Management 3(3):284-306
  • Yedavalli, P., Ve Mooberry, J. (2019). An Assessment Of Public Perception Of Urban Air Mobility (Uam). Airbus Utm: Defining Future Skies, 1–28.
Akıllı Ulaşım Sistemleri ve Uygulamaları Dergisi (Online)-Cover
  • Yayın Aralığı: Yılda 2 Sayı
  • Yayıncı: BANDIRMA ONYEDİ EYLÜL ÜNİVERSİTESİ STRATEJİ GELİŞTİRME DAİRE BAŞKANLIĞI
Arşiv
Sayıdaki Diğer Makaleler

Üniversite yerleşkesi ulaşım planlamasında akıllı ulaşım sistemleri ve teknolojilerinin kullanılması

Cemil Közkurt, Mehmet Üneş

Ticari gemilerde operasyonel elektriksel gücün tahmininde makine öğrenmesi yaklaşımı: şaft jeneratörü güç tahmini uygulaması

Tayfun Uyanık

Derin öğrenme tabanlı nesne algılama işlemlerinin farklı uygulama alanları

Feyzullah Temurtaş, Sevcan Turan, Bahar Milani

Demiryolu Hatları için Akıllı Teşhis ve Bakım Sistemleri

Erdem Balcı, Ertan Yalçın, Tunay Uzbay Yelce, Niyazi Özgür Bezgin

Elektrikli Araç Şarj İstasyonlarının Çok Kriterli Karar Verme Yöntemleri ile Optimal Konumlandırması

Melike Sultan Karasu Asnaz, Beyza Özdemir

Hava Taşımacılığında Değişen İş Modelleri

Ayla ÖZHAN DEDEOĞLU, Volkan YAVAŞ