Murat Karaöz, , Abdullah Eroğlu, Abdullah Sütçü, Harun Sulak

TAMAMLAYICI VE İKAME MALLARIN FİYATI ETKİSİ ALTINDA TALEBİN MALIN SATIŞ FİYATI VE ZAMANA BAĞLI OLDUĞU DURUM İÇİN BİR EKONOMİK SİPARİŞ MİKTARI MODELİ

Bir malın talebi, malın kendi satış fiyatından etkilenmektedir. Çoğu durumda bu talep bu malın tamamlayıcısı ve ikamesi olan malların fiyatından da etkilenmektedir. Bu etki marketlerdeki parekende ürünlerin çoğunda gözlenebilmektedir. Bu çalışmada talebin; zamana, malın satış fiyatına ve tamamlayıcı ve ikame malların fiyatına bağlı olduğu durum için bir ekonomik sipariş miktarı modeli geliştirilmiştir. Talep denklemi parametreleri için sayısal örnekler verilmiş ve duyarlılık analizleri yapılmıştır.

Anahtar Kelimeler:

Ekonomik Sipariş Miktarı, stok, satış fiyatı, ikame mal, tamamlayıcı mal

AN EOQ MODEL WITH PRICE AND TIME DEPENDENT DEMAND UNDER THE INFLUENCE OF COMPLEMENT AND SUBSTITUTE PRODUCT'S SELLING PRICES

Demand for a product is affected by its own selling price. In many situations it has also been affected by its Complement's as well as substitute's selling prices. This effect can be observed in many retailed items all over the markets. In this paper, we developed finite replenishment inventory model while considering that demand is sensitive to changes in time, its selling price and prices of complementary and substitute good's. Numerical example and sensitivity analysis have been performed for demand equation parameters.

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