Özge ÇONAK, Elif GÜNALAN

Çevrimiçi Diyetisyenlik Türkiye’de Pandemi Sonrası Dönemin Yeni Akımı Olabilir Mi?

Amaç: Bu çalışmanın amacı, pandemiyle tetiklenen ağırlık yönetimi ile ilgili Türkiye’deki Google arama trendlerini araştırmaktır. Yöntemler: Anahtar kelimeler “diyet”, “diyetisyen”, “vücut kitle indeksi”, “egzersiz”, “kalori”, “kilo alımı”, “sağlıklı beslenme”, “kilo verme”, “yağ yakma”, “zayıflama”, “online diyet” ve “online diyetisyen” di. Veri toplama ve zaman serisi analizi, R Studio programının 4.1.0 sürümü ve bu sürümün gtrendsR, ggplot2, Prophet, dplyr, tahmin ve ggforce paketleri kullanılarak tamamlandı. Anahtar kelimelerin pandemi öncesi, erken pandemi ve geç pandemi dönemlerinde göreli arama hacimlerinin (GAH’ler) istatistiksel analizi için SPSS yazılımı sürüm 17 kullanıldı. Bulgular: “Diyetisyen” anahtar kelimesinin GAH’ı geç pandemi döneminde erken pandemi dönemine göre anlamlı ölçüde daha yüksekti (p< 0.05). “Egzersiz” ve “online diyet” anahtar kelimeleri erken pandemi döneminde pandemi öncesi döneme göre anlamlı ölçüde daha yüksek GAH’lara sahipti (p< 0.05). “Sağlıklı beslenme” için yapılan arama sorguları, pandemi döneminin sonlarında, pandemi öncesi döneme göre anlamlı ölçüde daha düşüktü (p< 0.05). Son 10 yıldaki arama hacmine göre, “vücut kitle indeksi”, “egzersiz”, “sağlıklı beslenme”, “online diyet” ve “online diyetisyen” arama trendleri, mevsimsel arama profiline bağlı olarak artma eğilimindeydi. Sonuç: “Online diyetisyen” için gerçek ve tahmin edilen arama sorgularındaki büyük artış, Türkiye’de pandemi sonrası dönemde halkın eğilimleri hakkında bazı ipuçları verebilir. Pandemi sonrası dönem için diyetisyen-hasta ilişkilerinde web tabanlı iletişim yetkinlikleri ve diyetin online platformda takibi gibi bazı kılavuzların otoritelerce yayınlanması gerekmektedir

Can Online Dietitian Be a Novel Trend of Post-Pandemic Era in Turkey?

Purpose: The aim of this study was to investigate weight management-related Google search trends in Turkey prompted by the pandemic. Methods: Keywords were “diet”, “dietitian”, “body mass index”, “exercise”, “calorie”, “weight gain”, “healthy nutrition”, “weight loss”, “fat burning”, “slimming”, “online diet” and “online dietitian”. Data collection and time series analysis were completed using the 4.1.0 version of the R Studio program and its gtrendsR, ggplot2, prophet, dplyr, forecast and ggforce packages. SPSS software version 17 was used for statistical analysis of keyword relative search volumes (RSVs) during the prepandemic, early pandemic and late pandemic periods. Results: The RSV of “dietitian” keyword was significantly higher in the late pandemic period than in the early pandemic period (p< 0.05). “Exercise” and “online diet” keywords had significantly higher RSVs in the early pandemic period than in the prepandemic period (p< 0.05). The search queries for “healthy nutrition” were significantly lower in the late pandemic period than in the prepandemic period (p< 0.05). According to the search volume for the previous 10 years, the predicted search trends of “body mass index”, “exercise”, “healthy nutrition”, “online diet” and “online dietitian” tended to increase depending on the seasonal search profile. Conclusion: A large increase in actual and predicted search queries of “online dietitian” can provide some cues about public tendencies in the postpandemic era in Turkey. Some guidelines, including web-based communication competencies in dietitian-patient relationships and follow-ups of the diet on the online platform, should be published for the postpandemic period by authorities.

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