YÖNETİM MODASININ SORUN ALANLARI ÜZERİNE BİR İNCELEME

Yorumlayıcı ve eleştirel bir yaklaşımla yürütülen bu kavramsal çalışmanın temel amacı, bilimsel bilginin olgusal dilini kullanmadan, retoriksel bir üslupla gerçekleştirilen moda yaklaşımlara dikkat çekmektir. Son dönemde yönetim modaları olarak sınıflandırılan bu retorik dilin ürettiği yayınlar, ne yazık ki bilimsel kaygılardan uzak, nicelik kaygısıyla yürütülen çalışmalardır. Niteliğe dikkat edilmeden nicelik kaygısıyla yürütülen yönetim modaları, emek ve zaman israfından başka bir anlam ifade etmemektedir. Kavramları bağlamından kopararak keyfi bir şekilde kullanımıyla üretilen moda yaklaşımları, literatüre ve uygulamaya katkı sağlama yeterliliğinden uzaktır.

Anahtar Kelimeler:

Neologizm, Yönetim Modası, Guru Söylemi, Retorik, Metafor

AN INVESTIGATION ON THE PROBLEM AREAS OF MANAGEMENT FASHION

This conceptual study's main purpose, conducted with an interpretative and critical understanding, is to draw attention to fashionable approaches carried out with rhetorical language without using the factual language of scientific knowledge. The approaches produced by this rhetorical language, which has been recently classified as fashion approaches, are unfortunately carried out with the concern of publishing, far from scientific concerns. Management fashions, which are carried out with the concern of quantity without paying attention to quantity, do not mean anything other than a waste of labor and time. Fashion approaches produced by taking the concepts out of context and using them arbitrarily do not make any sense other than a waste of effort and mind and do not contribute to the literature and practice.

Keywords:

Neologism, Management Fashions, Guru Discourse, Rhetoric, Metaphor,

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