Türkiye’de Kadın Futbolcuların Instagram’da Benlik Sunumu

Bu çalışma Türkiye’de kadın futbolcuların Instagram’da benlik sunumu performanslarına odaklanmıştır. Türkiye’de hegemonik yapının devamlılığının sağlanmasında önemli role sahip olan futbolda kadın futbolcuların medyada ve toplumda görünürlüğü oldukça azdır. Kadın futbolcular da var olan benliklerini sunmak veya yeni kimlikler yaratmak için Instagram’ı kullanmaktadır. Bu amaçla Türkiye Milli Kadın Futbol Takımı’nda yer alan 8 kadın futbolcunun Instagram’da paylamış olduğu 1191 hikâye analiz edilmiştir. Bu paylaşımların 451’inin sahne önü, 740’ının ise sahne arkası performanslarına odaklandığı belirlenmiştir. Kadın futbolcular Instagram’da sahne önünde “futbolcu” kimliklerini ön plana çıkarmayı tercih ederek hegemonik mücadele alanı yaratmaktadır. Sahne arkası performanslarında ise daha çok “kişisel yaşamlarına” odaklanan, aile, arkadaş ve kişisel fotoğraflarını paylaşarak sosyo-kültürel yapıyı, bilinmeyen yönlerini ön plana çıkarmayı tercih ermektedir.

Anahtar Kelimeler:

Benlik sunumu, çevrimiçi benlik, Instagram, kadın futbolcular

Self-Presentation of Female Football Players in Turkey on Instagram

This study focused on the self-presentation performances of female football players on Instagram in Turkey. In football, which has an important role in ensuring the continuity of the hegemonic structure in Turkey, the visibility of female football players in the media and society is very low. Women footballers also use Instagram to present their existing selves or create new identities. For this purpose, 1191 stories shared on Instagram by 8 female football players in the Turkey National Women's Football Team were analyzed. It was determined that 451 of these posts focused on front-stage performances and 740 of them focused on backstage performances. Women footballers prefer to highlight their “football player” identities in front of the stage on Instagram, creating a hegemonic field of struggle. In their behind-the-scenes performances, they prefer to highlight the socio-cultural structure and unknown aspects by sharing their family, friends and personal photos, which focus more on their "personal lives".

Keywords:

Self-presentation, online self, Instagram, female football players,

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