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PAZARA GİRİŞ YÖNTEMİ OLARAK FRANCHISING

This study focuses on franchising as an international market entry method. Franchising has recently received much attention both in theory and practice. Considering the financial diffıculties of entering foreign markets, franchising stands as a good way of doing business abroad with its financial advantages to exporters.

Anahtar Kelimeler:

FRANCHISING, PAZARA GİRİŞ YÖNTEMİ, PAZARA GİRİŞ YÖNTEMLERİ, PAZARLAMA, Pazara Giriş Stratejileri

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