BİTCOİN KULLANIMINI ETKİLEYEN FAKTÖRLER VE REZERV PARA BİRİMLERİ KARŞISINDAKİ DEĞERİ: KULLANICI PERSPEKTİFİNDEN DEĞERLENDİRME
Günümüzde dijital tabanlı teknolojilerin küresel boyutta yaygınlaşması, tedarik zinciri içinde finans ağırlıklı karşılaşılan bazı zorluklarla başa çıkmada etkili bir rol oynamaktadır. Nitekim, finansal piyasalarda kullanıma sunulan sanal para kavramı, ortaya çıktığı yıllardan itibaren çeşitli amaçlar çerçevesinde giderek artan ilgiye sahiptir. Ancak, literatürde sanal paralara ve özellikle de öncü bir kriptografik sanal para olarak kabul edilen Bitcoin’e yönelik bazı çalışmalar bulunsa da, Bitcoin’i rezerv para birimleriyle karşılaştırarak kullanıcı görüşleri doğrultusunda kullanım sebeplerini açıklayan kapsamlı bir çalışma bulunmamaktadır. Buradan hareketle, mevcut araştırma, kullanıcıların Bitcoin tercihine etki eden faktörleri nedenleri ve sonuçları ile açıklamayı ve Bitcoin’in değer değişimini rezerv para birimleriyle karşılaştırmayı amaçlamaktadır. Bu amaçla, literatür araştırmasından ve 20 Bitcoin kullanıcısına uygulanan mülakat yönteminden elde edilen bulgular neticesinde, Bitcoin’in rezerv paralar karşısındaki değer değişimlerinin temelinde bazı devlet politikalarının yattığı, kullanıcıların Bitcoin’i tercih etmelerindeki öne çıkan nedenin ise para aktarım işlemleri olduğu bilgisine ulaşılmıştır. Sonuç itibariyle, mevcut araştırma anlamlı düzeyde akademik katkılar barındırmakta ve yatırımcılar başta olmak üzere çeşitli paydaş grupları için de önemli pratik katkılar sunmaktadır.
FACTORS AFFECTING THE USE OF BITCOIN AND ITS VALUE AGAINST RESERVE CURRENCIES: AN EVALUATION FROM THE USER PERSPECTIVE
Today, the global spread of digital-based technologies plays an effective role in coping with several financial difficulties in the supply chain. Indeed, the concept of virtual money, which has been put into use in financial markets, has received a growing interest within the framework of various purposes since its emergence. However, although there are several studies in the literature on virtual currencies and especially Bitcoin, which is referred to as a pioneering cryptographic virtual currency, there is no comprehensive study that compares Bitcoin and reserve currencies and explains the reasons for its use based on users’ opinions. From this point forth, the present research aims to explain the factors affecting users' Bitcoin preference relying on causes and consequences, and to compare the value change of Bitcoin with reserve currencies. To this end, as a result of the findings obtained from the literature review and the interview technique applied to 20 Bitcoin users, it becomes apparent that some government policies lie on the basis of Bitcoin's value changes against reserve currencies and the prominent reason for users to prefer Bitcoin is money transfer transactions. Consequently, this research both holds significant academic implications and also provides critical practical contributions to various stakeholder groups, investors in particular
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