WHATSAPP USES AND GRATIFICATIONS: A FOCUS GROUP RESEARCH
WhatsApp is popular among other social media. As a result of this popularity, when contact numbers
are exchanging, everybody asks each other whether or not there is a WhatsApp number. Compared
to Facebook, WhatsApp is seen more personal. The participants reasoned that people in your private
life know your WhatsApp number. But, your facebook account can be found by anybody and you can
receive messages by unknown people. Students in general don’t agree that WhatsApp distanced them
from face-to-face communication. In contrast, they believed that it improved communication and that
WhatsApp changed the way they communicate with each other. This research has been done to reveal
the reasons of the popularity of WhatsApp usage.
Anahtar Kelimeler:
WhatsApp, Uses & Gratifications, Ease of Communication
WHATSAPP USES AND GRATIFICATIONS: A FOCUS GROUP RESEARC
WhatsApp is popular among other social media. As a result of this popularity, when contact numbers
are exchanging, everybody asks each other whether or not there is a WhatsApp number. Compared
to Facebook, WhatsApp is seen more personal. The participants reasoned that people in your private
life know your WhatsApp number. But, your facebook account can be found by anybody and you can
receive messages by unknown people. Students in general don’t agree that WhatsApp distanced them
from face-to-face communication. In contrast, they believed that it improved communication and that
WhatsApp changed the way they communicate with each other. This research has been done to reveal
the reasons of the popularity of WhatsApp usage.
Keywords:
WhatsApp, Uses & Gratifications, Ease of Communication,
- Başlangıç: 2020
- Yayıncı: İstanbul Yeni Yüzyıl Üniversitesi