Keti VENTURA, İnanç KABASAKAL, Fatma DEMİRCAN KESKİN, Haluk SOYUER

Pazar ve Müşteri Yönlü IoT (Internet of Things-Nesnelerin İnterneti) Uygulamalarının İş Yazılımları Kapsamında Analizi

Bu çalışmanın amacı Sanayi 4.0 dönüşümü bağlamında pazar ve müşteri yönlü IoT uygulamalarının kapsamını değerlendirmek, bu uygulamalara ilişkin olarak kurumsal yenilik ve girişimcilik stratejileri kapsamında düşünsel bir altyapı oluşturmak ve bunları Türk iş yazılımı sektörü bağlamında analiz etmektir. Keşifsel nitelikte tasarlanan bu çalışmada, Türkiye’de iş yazılımları alanında faaliyet gösteren işletmelerle yapılan odak grup çalışmaları ve derinlemesine görüşmelerle, bu işletmelerin sunduğu yeni nesil müşteri odaklı çözümler incelenmiştir. Çalışma bulgularında, iş yazılımları pazarında Sanayi 4.0 dönüşümü için hazır bulunuşluk seviyesinin düşük seyrettiği; bu teknolojilerin kullanımının daha çok perakende ve lojistik gibi alanlarla sınırlı olduğu ve bu alanların daha çok gelişime açık olduğu görülmektedir. Çalışmada, Türk İş Yazılım Sektöründe faaliyet gösteren işletmeler ve müşterileri de dâhil olmak üzere paydaşlar arasında Sanayi 4.0 ve IoT tabanlı rekabetçi stratejilerin geliştirilebilmesi için bir işbirliği modeli önerilmiştir.

Anahtar Kelimeler:

Nesnelerin İnterneti, Sanayi 4.0

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